Ezetap Case Study

1. Explain about your current job and the stage where it creates maximum value? What are the reasons? Also identify untapped opportunity for value creation from other stages of value creation

Ans: Ezetap Mobile Solutions Pvt Ltd is a 3 years old Bangalore based startup in mobile payment space. Ezetap provides hardware and software solutions to B2C and B2B customer segment.
In Ezetap Mobile Solutions Pvt Ltd, I heads the Customer Success Operations. I look after the complete Life Cycle management of Ezetap customers.
Post sales closure we do the customer onboarding, training and handholding of the new customer. Apart from that I need to ensure that existing customer are satisfied and growing. The success of existing customer is very important
It’s important to understand this question before thinking about changes. An organization’s culture is shaped as the organization faces external and internal challenges and learns how to deal with them. When the organization’s way of doing business gives successful returns, then those values are retained and slowly it becomes the culture of the organization.

In startup environment like Ezetap, founder values play a very important and significant role in shaping the culture. It depends on the background, personality of founder or founders as well as their vision for the future of the organization. When entrepreneurs establish their own business the way they want to run the business shapes the rule and norms of the organization. They kind of people they hire to work with them also contribute in shaping up the organization culture.

Ezetap as an organization always believe in instrumental values like honesty, sincerity and always preferred people with high ambitions. On the same side we emphasis on terminal values like self-respect, freedom, work life balance and social security.

As mentioned earlier that Ezetap follow organic structure which means it’s a high rewarding environment for performers. People have freedom to think out of the box, try innovative
It’s a great place to work and learn. The structure is organic and flexible. Ezetap always believe in creating values. Ezetap is playing a major role in improving the payment systems of India.

6. Consider any major strategic changes in your organization. Explain the shift in importance of one/two departments as a result of such changes.

Ans: Most organizations have to keep changing or adjusting to new market trends or technologies. Mergers, technological advancements, restructuring, process enhancements, changing customer demands and new product lines are fairly common in today's business world. Strategic change involves making changes to the overall goals, purpose, strategy or mission of an organization.

Informal surveys suggest India has some 30 million individual merchants, most of them small to midsize businesses. This untapped market exists because Indian acquirers do not go behind smaller merchants since the acquirers provide POS terminals for free and merchant acquisition cost is very high. Given the capital cost, growth and penetration in this sector have been slow.

Ezetap realized the potential of the retail mPOS market and pursuing Low cost business level strategy. If mPOS is to succeed in India, it needs to be accepted by midsized and small