Fabulicious Catering Service
Fabulicious Catering Service
Introduction
Fabulicious Catering Service plans to specialize in catering for weddings and parties. We advertise online but we do have a physical store to make our runs. Our company will be a business to customer and brick to mortar model providing professional and courteous service at a reasonable price. Customers may use our website to order and our store will make the delivery and set up for the delivery. Our motto will be: “We serve to please”.
Fabulicious plans to offer our customers less stress with having to make complicated decisions when planning for a wedding or party. The planning of a reception for a wedding can be exhausting and stressful. We aim to alleviate that stress by providing a website where the customer does not have to leave the comfort of their home, just the click of a finger. Customers will be able to go to our website, login in as a new customer and provide the necessary information including the date and time of the event. Creative meal menus, finger foods and prices will be available for our customers to choose. Fabulicious, physical store will deliver and set up the event. “We serve to please” making sure that the food has been properly prepared delivered and set up at the event in a timely manner. We know that the success of a reception or party is the food.
Marketing Plan
Fabulicious will provide customers with outstanding food and accommodating service. We plan to cater to all customers dinning needs to gain an exceptional reputation.
• TARGET CUSTOMERS
Fabulicious plans to cater to individuals who want to have a wedding reception or party without the stress of planning or preparing the food. We provide variety menus for all occasions for existing and potential customers. Fabulicious looks forward to serving anyone who enjoys good food when attending a party or an event. We have creative menus for dinners, cocktail parties and basically whatever the customer
Introduction
Fabulicious Catering Service plans to specialize in catering for weddings and parties. We advertise online but we do have a physical store to make our runs. Our company will be a business to customer and brick to mortar model providing professional and courteous service at a reasonable price. Customers may use our website to order and our store will make the delivery and set up for the delivery. Our motto will be: “We serve to please”.
Fabulicious plans to offer our customers less stress with having to make complicated decisions when planning for a wedding or party. The planning of a reception for a wedding can be exhausting and stressful. We aim to alleviate that stress by providing a website where the customer does not have to leave the comfort of their home, just the click of a finger. Customers will be able to go to our website, login in as a new customer and provide the necessary information including the date and time of the event. Creative meal menus, finger foods and prices will be available for our customers to choose. Fabulicious, physical store will deliver and set up the event. “We serve to please” making sure that the food has been properly prepared delivered and set up at the event in a timely manner. We know that the success of a reception or party is the food.
Marketing Plan
Fabulicious will provide customers with outstanding food and accommodating service. We plan to cater to all customers dinning needs to gain an exceptional reputation.
• TARGET CUSTOMERS
Fabulicious plans to cater to individuals who want to have a wedding reception or party without the stress of planning or preparing the food. We provide variety menus for all occasions for existing and potential customers. Fabulicious looks forward to serving anyone who enjoys good food when attending a party or an event. We have creative menus for dinners, cocktail parties and basically whatever the customer
References: Laudon, K.C., & Traver, C.G., (2010). E-Commerce; Business Technology, Society (Vol 6). Upper Saddle River, NJ; Pearson Education http://www.restaurantreport.com/departments/biz_target-market-for-your-restaurant.html http://posnation.com/ http://www.buzzle.com/articles/finger-foods-for-weddings.html