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Case Study: Bountiful Eats

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Case Study: Bountiful Eats
Describe the target market
Wine connoisseurs are discriminating in their food choices. Often they are called foodies because of their pursuit of high quality, delicious food. Bountiful Eats associates with the flavor mentality of a foodie and the business target market. The food delivered will meet or exceed the customer expectation and is in equilibrium with the business objective to produce high quality, flavorful food.
Identify and explain: Position statement for each target market: Bountiful Eats is focused on the highest quality of fresh, locally sourced ingredients in menu items for sale. Flavor has to be perfect to achieve customer satisfaction and deliver on the brand promise. Service is friendly and knowledgeable.
CIF (Customer Information)
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