Facebook Swot Analysis
COMPANY OVERVIEW
Facebook Inc. is a social network platform, which enables users to share ideas, opinions, pictures and activities. The company primarily operates in the US and has presence across the world. Facebook is headquartered in Melno Park, California and employed 3,539 people by the end of March 31, 2012. The company builds products that support social networking and provide utility to its users, platform developers, and advertisers. Facebook users utilize the company’s products to stay connected and share content. Developers use the Facebook platform to build applications and websites that integrate with Facebook. Advertisers use the company’s products to engage with users on Facebook or subsets of the company’s users based on certain information such as age, location, gender, or interests. Facebook had 901 million monthly active users and 526 million daily active users on average in March 2012.
Facebook’s products for users are centered on building the tools that enable users to connect, share, discover, and communicate with each other. The company’s products for users are free of charge and available on the web, mobile web, and mobile platforms such as Android and iOS.
COMPANY HISTORY
Facebook has come a long way in eight years. What started as a social network exclusively for Harvard students has quickly evolved into a global phenomenon rapidly approaching one billion active users. Beyond personal use, businesses have deemed Facebook an important way to reach current and potential customers.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
In October 2003 Harvard student and coding whiz Mark Zuckerberg created Facemash and nearly got expelled for his efforts. In January 2004, Zuckerberg started writing code for a Harvard-only social network, which launched in February 2004 as "thefacebook." Soon after, three Harvard seniors
Facebook Inc. is a social network platform, which enables users to share ideas, opinions, pictures and activities. The company primarily operates in the US and has presence across the world. Facebook is headquartered in Melno Park, California and employed 3,539 people by the end of March 31, 2012. The company builds products that support social networking and provide utility to its users, platform developers, and advertisers. Facebook users utilize the company’s products to stay connected and share content. Developers use the Facebook platform to build applications and websites that integrate with Facebook. Advertisers use the company’s products to engage with users on Facebook or subsets of the company’s users based on certain information such as age, location, gender, or interests. Facebook had 901 million monthly active users and 526 million daily active users on average in March 2012.
Facebook’s products for users are centered on building the tools that enable users to connect, share, discover, and communicate with each other. The company’s products for users are free of charge and available on the web, mobile web, and mobile platforms such as Android and iOS.
COMPANY HISTORY
Facebook has come a long way in eight years. What started as a social network exclusively for Harvard students has quickly evolved into a global phenomenon rapidly approaching one billion active users. Beyond personal use, businesses have deemed Facebook an important way to reach current and potential customers.
Facebook was founded by Mark Zuckerberg with his college roommates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes.
In October 2003 Harvard student and coding whiz Mark Zuckerberg created Facemash and nearly got expelled for his efforts. In January 2004, Zuckerberg started writing code for a Harvard-only social network, which launched in February 2004 as "thefacebook." Soon after, three Harvard seniors
Bibliography: http://en.wikipedia.org/wiki/Facebook http://blog.trejdify.com/2012/02/swot-analysis-is-facebook-good.html http://www.iandavidchapman.com/ http://blogs.msdn.com/b/arpans/archive/2007/10/14/is-your-face-on-facebook.aspx http://www.alexa.com/topsites http://www.facebook.com/press/info.php?statistics http://talkfinanceonline.com/swot-analysis-of-facebook/ http://www.informationweek.com/security/privacy/facebooks-history-from-dorm-to-ipo-darli/240000615 www.marketlineinfo.com