Factors Affecting Buying Behavior of Consumers

A

Research Report

on

Consumer Preferences for Traditional Vs Online Shopping

Business Research Methods

School of Business

Submitted to: Submitted by:

Abhishek Dutta Mudassir Hasan Khan

Faculty LPU 11206470 (MBA IB)

| Table of Contents |
| Contents |Page No |
| 1 - Introduction | 3 |
| 2 - Review of Literature | 4-7 |
| 3 - Need and Scope | 8 |
| 4 - Objectives of the study | 9 |
| 5 - Research Methodology | 10-11 |
| 6 - Analysis | 12-25 |
| 7 - Conclusion and recommendations | 26 |
| 8 -

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