Fashion Advertising: The Price of Beauty
Introduction
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Fashion Advertising: The price of beauty
Advertising is a form of communication used to persuade an audience, viewers, readers or even listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
The main objective of commercial advertisers is to increase the consumption of their products or services through ‘branding or packaging’ which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Besides that, non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations, charity organization and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. The rises of mass production develop modern advertising as well in the late 19th and the early 20th centuries. Fashion advertising is a branch within the advertising industry which focuses mainly on creating promotions for the fashion industry. It is very challenging and exciting to work as an advertiser for the fashion industry because fashion industry require a number of unique ideas for the promotion period or newly launch product. There are some of the most famous advertising campaigns in history have been campaigns for major fashion houses. Fashion advertising includes advertisements for garments, purses, shoes, and similar products of fashion houses, along with high end perfumes. The purpose of
of
Fashion Advertising: The price of beauty
Advertising is a form of communication used to persuade an audience, viewers, readers or even listeners to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as websites and text messages.
The main objective of commercial advertisers is to increase the consumption of their products or services through ‘branding or packaging’ which involves the repetition of an image or product name in an effort to associate certain qualities with the brand in the minds of consumers. Besides that, non-commercial advertisers who spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations, charity organization and governmental agencies. Nonprofit organizations may rely on free modes of persuasion, such as a public service announcement. The rises of mass production develop modern advertising as well in the late 19th and the early 20th centuries. Fashion advertising is a branch within the advertising industry which focuses mainly on creating promotions for the fashion industry. It is very challenging and exciting to work as an advertiser for the fashion industry because fashion industry require a number of unique ideas for the promotion period or newly launch product. There are some of the most famous advertising campaigns in history have been campaigns for major fashion houses. Fashion advertising includes advertisements for garments, purses, shoes, and similar products of fashion houses, along with high end perfumes. The purpose of