New Trends in Advertising
New Trends in Advertising
A
Report
Presented to the class of Atty. Thyrone Sanchez
Lyceum of the Philippines - University
in Partial Fulfillment of the Requirement for the Subject
Mktg. Sem.
By:
Leonel M. Carurucan
Edward Kervin B. Mojares
January 9, 2010
Lyceum of the Philippines – University
College of Business Administration
Batangas City
Topic: NEW STRATEGIES, TECHNIQUES, AND APPROACHES IN ADVERTISING
I. OBJECTIVES At the end of our report our classmates should be able to:
1. Know the new opportunities that sprout in the world of advertising; 2. Determine the importance of establishing advertising objectives and conducting advertising research in order to reach out the growing online audiences; and 3. Know on how to select the right advertising approach for a particular product or service.
II. INTRODUCTION Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards. But the trends in advertising are changing over time. The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved. The old advertising trends indicate a very simple equation i.e. more people=more sale. In the previous years the marketers were concerned about reaching more target audience. According to the market trend of the earlier days the
A
Report
Presented to the class of Atty. Thyrone Sanchez
Lyceum of the Philippines - University
in Partial Fulfillment of the Requirement for the Subject
Mktg. Sem.
By:
Leonel M. Carurucan
Edward Kervin B. Mojares
January 9, 2010
Lyceum of the Philippines – University
College of Business Administration
Batangas City
Topic: NEW STRATEGIES, TECHNIQUES, AND APPROACHES IN ADVERTISING
I. OBJECTIVES At the end of our report our classmates should be able to:
1. Know the new opportunities that sprout in the world of advertising; 2. Determine the importance of establishing advertising objectives and conducting advertising research in order to reach out the growing online audiences; and 3. Know on how to select the right advertising approach for a particular product or service.
II. INTRODUCTION Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards. But the trends in advertising are changing over time. The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved. The old advertising trends indicate a very simple equation i.e. more people=more sale. In the previous years the marketers were concerned about reaching more target audience. According to the market trend of the earlier days the
Bibliography: Http// www.yahoo.com Http// google.com Http// www.youtube.com Http// www.information.com