Advertisements Change Over Time

The best way to look at how different consumer, consumption, and advertisement developments change over time is to look at the ads themselves. By comparing five different advertisements of the time, one can come to an excellent conclusion of the changing environment. Along with using information from the book American Consumer Society, 1865 – 2005 by Regina Blaszczyk. The five advertisements include Orange Crush Soda, Arrow Shirts, Chevrolet Cars, Lucky Strike Cigarettes, and Old Gold Cigarettes.
The first advertisement to look at is the Orange Crush ad. This advertisement starts with a simple tagline. “Like oranges? Drink orange crush”. It captures the simplicity of the jazz age, their go with the flow attitude. The women in the advertisement,
The illustration is painted by Herman Pfeiffer a prominent illustrator of the time. The advertisement is surrounded by an ornate frame, Filled with leaves and oranges. It suggests a better more luxurious life, suggesting that Orange crush is an item of luxury. This is part of the move advertisers make during this time where instead of just stating the facts of a product they convince the consumer why their product is better. “Graphic designers portrayed an idyllic dream work, full of handsome men and slim women who used and relied on glamorous products. The ‘right” products had the power to transport Mrs. Consumer beyond her humdrum worries like preparing grocery lists and cleaning the kitchen floor”
“The arrow man. Always elegantly attired beyond his means. Became a model for college men; they too could “dress the part” the arrow campaign was an example of a soft sell relying on artistically rendered “atmosphere” to simulate desire for the product”(126). The illustration depicts a golfer in fashionable clothing sitting on the golf course. Not only does this man have the means to buy golfing gear, the time off work to go golfing. He also has the money to buy an outfit specific for the sport. Not only that but he also has the time to luxuriously sit on the course not worrying about ruining his fancy clothing. All of this symbolized the good life, the life people strived for. The tagline “it pays to insist on arrows” tells the consumer that arrow shirts are not only luxurious but it’s a luxury worth buying. It’s obtainable to the average consumer. It's like saying this is what luxury is and this is how to get