How Does Fight Club Represent an Anti-Corporate Anarchist Text?
Understanding Through Media
MP0509
(Advertising and Media student)
Essay
“How does Fight Club represent an anti-corporate Anarchist text?”
Module Leader: Gareth Longstaff
Student: Oleksandra Gurko
St. number: 10022661
Date of Submission:
Deadline: 14th December 2010
Word Count: 1633
In the world, there are always two opposite powers taking part in it: the order and chaos or the state and anarchism. There is one interesting thing that one without the other simply cannot exist. This essay will focus on “Anarchism” as a term and its aspects, and also explain how anti-corporate anarchism text could be represented, using the novel “Fight Club” by Chuck Palahniuk (1996) as an example.
Anarchism is a political philosophy that is based on freedom and has the aim to destroy all types of coercion and exploitation of man by man, where a “man is everywhere still in chains” (Read,H.,1974: p.35). Basically, anarchism is an idea that society can and should be organized without coercion of the government. Anarchism proposes to replace the cooperation of an individual power that exists due to the suppression of man by man. It means that, according to anarchists, social relations and institutions must be based on personal interest, mutual consent, responsibility of each participant, and any forms of government should be eliminated.
The theory of anarchism itself revolves around seven basic principles, such as lack of power, freedom from coercion, freedom of association, mutual aid, diversity, equality and brotherhood. In the novel “Fight Club” by Chuck Palahniuk (1996) we could observe all of these aspects. The first “law” of anarchism is the lack of power, which means that in an anarchist society, one person or a group of people will not impose their opinion, desire and will to other people. Other words, anarchism is against totalitarian society in which all people will be under total control until it will lead to complete
MP0509
(Advertising and Media student)
Essay
“How does Fight Club represent an anti-corporate Anarchist text?”
Module Leader: Gareth Longstaff
Student: Oleksandra Gurko
St. number: 10022661
Date of Submission:
Deadline: 14th December 2010
Word Count: 1633
In the world, there are always two opposite powers taking part in it: the order and chaos or the state and anarchism. There is one interesting thing that one without the other simply cannot exist. This essay will focus on “Anarchism” as a term and its aspects, and also explain how anti-corporate anarchism text could be represented, using the novel “Fight Club” by Chuck Palahniuk (1996) as an example.
Anarchism is a political philosophy that is based on freedom and has the aim to destroy all types of coercion and exploitation of man by man, where a “man is everywhere still in chains” (Read,H.,1974: p.35). Basically, anarchism is an idea that society can and should be organized without coercion of the government. Anarchism proposes to replace the cooperation of an individual power that exists due to the suppression of man by man. It means that, according to anarchists, social relations and institutions must be based on personal interest, mutual consent, responsibility of each participant, and any forms of government should be eliminated.
The theory of anarchism itself revolves around seven basic principles, such as lack of power, freedom from coercion, freedom of association, mutual aid, diversity, equality and brotherhood. In the novel “Fight Club” by Chuck Palahniuk (1996) we could observe all of these aspects. The first “law” of anarchism is the lack of power, which means that in an anarchist society, one person or a group of people will not impose their opinion, desire and will to other people. Other words, anarchism is against totalitarian society in which all people will be under total control until it will lead to complete
References: 1.Berger, Arthur Asa. (2004) Ads, Fads, and Consumer Culture: Advertising 's Impact on American Character and Society. Lanham: Rowman & Littlefield; 2.Crowder, George. (1991)Classical Anarchism. Oxford: Clarendon Press; 3.Davidson, Martin. P. (1992) The Consumerist Manifesto: Advertising in Postmodern Times. London and New York: Routledge; 4.Goodway, David (1989) For Anarchism: History, Theory, and Practice. London and New York: Routledge; 5.Marshall, Peter. (1993) Demanding The Impossible: A History of Anarchism. London: Fontana Press; 6.Palahniuk, Chuck. (1996) Fight Club. London and New York: W.W. Norton & Company; 7.Read, Herbert (1974) Anarchy and Order. Norwich: Fletcher & Son Ltd; 8.Schuchardt, Read. Mercer. (ed) (2008) You Do Not Talk About Fight Club. Dallas: Benbella Books, INC; 9.Woodcock, George. (1963) Anarchism: a History of Libertarian Ideas and Movements. London: Penguin books.