Fast Food

ALL ABOUT FA(S)T FOOD In 1921, after World War 1, vehicles became more popular and more affordable for the middle class; therefore, drive-in restaurants were introduced. Founded by Billy Ingram and Walter Anderson, the American Company White Castle, is generally credited with opening the second fast food outlet and first hamburger chain. Walter Anderson had built the first drive-in restaurant in Wichita in 1916, introducing a low cost and high speed hamburger restaurant. White Castle was tremendously successful from the beginning and produced numerous competitors. Then, franchising was introduced by A&W Root Beer, which franchised its distinctive syrup. Howard Johnson's first franchised the restaurant concept in the mid-1930s, formally standardizing menus, signage and advertising. Moreover, in 2006, the global fast food market grew by 4.8% and reached a value of 102.4 billion dollars. Shockingly, in India alone, the fast food industry was growing by 41% a year. Today, the United States has the main fast food industry in the world, having roughly 2 million U.S. workers employed in the areas of food preparation and food servicing.

Leader in the Fast Food Industry: A&W, McDonalds, Subway…?

The fast-food industry or quick service restaurants are thriving. The food industry is let by fast food restaurants which are responsible for 72.8% of the whole food industry revenues. In North America, McDonald's is followed by Subway, Burger King, Wendy’s, Starbucks, Taco Bell, Dunkin’ Donuts, Pizza Hut, KFC. All in particular order to the amount of sales in North America in 2010.
McDonald’s is the industry leader, with revenues that are 3 times to the next on the list. They are very much concentrated on low prices and getting the customer as quick as possible out the door, which appeals a lot to families that want a cheap, fun and safe place to eat. In today’s modern society, time is a very essential and limited factor; society is very