Introduction
Food industry is a continuously on demand industry that people are always needed and want. Some economists and analysts claim that food industry is one of the most proofs to economic slowdown. This makes this industry a resilient, reliable and profitable industry. The products and foods that are part of the booming industry includes, confectioneries, health products, biscuits, kids foods, animal foods, crackers, bakeries, cakes, vegetables etc. The wide range of products available offers ample of opportunities for business in this line, growth and progress in line with the advancement of technology and new channel of marketing.
Definition of Strategic analysis
This includes an implementation of strategy and approaches after taking into consideration various factors i.e. internal and external that directly and indirectly affects the company. Strategic analysis will analyze and assess various forms of strategy after considering the threats potential opportunities etc that the company could exploit in order to succeed and remain relevant to customers. A proper action and steps towards strategic decision and analysis will enable the company view all the potentials and weaknesses within the company and therefore will ensure the positive move in the future.
The PEST analysis
A PEST analysis is a business measurement tool that assesses and analyzes the factors of. Political, Economic, Social and Technological which then translated to the proper implementation of strategic decisions prior the results of PEST analysis.
Factors affecting the Food Industry (PEST Analysis)
1) Political factors
Political factors are the factors that include government intervention and barriers in terms of tax/tariff that could benefits the citizen or the government. Apart form that, it also includes the policy and systems that government adopt in regards of business friendly particularly in food industry. The likes of importing policy, regulation and