Fast Food Environmental Scan 2014
FAST FOOD
ENVIRONMENTAL SCAN
2014
OVERVIEW OF INDUSTRY
The Australian and New Zealand Standard Industrial Classification (ANZSIC) code for Fast
Food is Division H/Sub-division 45/ Class 4512.
The Fast Food market in Australia has experienced a vigorous growth over the last decade as
Australians are making eating out a way of life. Once dominated by hamburgers, the Fast
Food Industry has undergone a health kick over the five years through 2013-14 which has led to a 3.0% per annum rise in industry revenue to $15 billion. Twenty-five percent is spent on hamburgers, 19% on salads and sushi, 16% on pizza, 15% on sandwiches, rolls and wraps,
11% on chicken, 6% on desserts and confectionery and 5% on pies, sausage rolls and fish and chips. The mature life cycle stage for this industry is evident with industry value added growing at an average annual rate of 3.1% over the ten years through 2012-18 compared with average GDP growth of 2.9% per annum over the same period. 1
There is reported to be 24,600 Fast Food establishments across Australia, employing 214,265 people earning a total of $15 billion. Western Australia has 9% of the establishments, with
New South Wales having the largest number (32.5%). 2
The Fast Food market has progressively changed over the years with the market being influenced by overseas trends as well as more uniquely developed Australian eating out preferences. The increased popularity of chain outlets at the expense of independent fast food operators seems to hold up while there are shifts in the popularity of various fast food alternatives. Easy to prepare meals have risen in popularity. Supplied by supermarkets, the rise in availability of pre-packaged meals has had a negative effect on the industry.
Competitive pricing and convenience has increased the appeal of easy-to-prepare meals.
IBIS World’s 2013 report on “Fast Food Services in Australia” shows that consumers aged
45 to 54 years make up the largest market for the fast food industry. This
ENVIRONMENTAL SCAN
2014
OVERVIEW OF INDUSTRY
The Australian and New Zealand Standard Industrial Classification (ANZSIC) code for Fast
Food is Division H/Sub-division 45/ Class 4512.
The Fast Food market in Australia has experienced a vigorous growth over the last decade as
Australians are making eating out a way of life. Once dominated by hamburgers, the Fast
Food Industry has undergone a health kick over the five years through 2013-14 which has led to a 3.0% per annum rise in industry revenue to $15 billion. Twenty-five percent is spent on hamburgers, 19% on salads and sushi, 16% on pizza, 15% on sandwiches, rolls and wraps,
11% on chicken, 6% on desserts and confectionery and 5% on pies, sausage rolls and fish and chips. The mature life cycle stage for this industry is evident with industry value added growing at an average annual rate of 3.1% over the ten years through 2012-18 compared with average GDP growth of 2.9% per annum over the same period. 1
There is reported to be 24,600 Fast Food establishments across Australia, employing 214,265 people earning a total of $15 billion. Western Australia has 9% of the establishments, with
New South Wales having the largest number (32.5%). 2
The Fast Food market has progressively changed over the years with the market being influenced by overseas trends as well as more uniquely developed Australian eating out preferences. The increased popularity of chain outlets at the expense of independent fast food operators seems to hold up while there are shifts in the popularity of various fast food alternatives. Easy to prepare meals have risen in popularity. Supplied by supermarkets, the rise in availability of pre-packaged meals has had a negative effect on the industry.
Competitive pricing and convenience has increased the appeal of easy-to-prepare meals.
IBIS World’s 2013 report on “Fast Food Services in Australia” shows that consumers aged
45 to 54 years make up the largest market for the fast food industry. This