Fast Food Popularity in China
***002 Assessment Event 4: Written Assignment: Academic Essay
Fast Food Popularity in China
Student’s Name: *******
Student ID #: *********
Teacher: *********
Due Date: 23 May 2013
Word count: 615
Question: Examine the reasons for the popularity of fast food restaurants in your country. When, why, and how have these restaurants become so popular? (Cause) Demonstrate the impact of this popularity on your country’s culture, i.e., food, health, economy, lifestyle. (Effect) You will need to do some research on the fast food chains growth, menus, nutritional background, business models, and perhaps more. Your research should include more than one fast food restaurant.
Recently, McDonald’s announced their plan to expand outlets from 1300 to 2000 by the end of 2013 in China. It is reported that the main purpose is to compete with KFC, which is the largest quick service restaurant brand in China with over 4,200 restaurants in more than 850 cities across China. The growing huge market and politic strategies taken by restaurants make fast food popular in China; this in turn has a great influence on China’s economy, culture and health.
There are several of causes for fast food popular in China. On the first place, the growing market and industry attract plenty of fast food restaurants. China 's fast food market worth over 700 billion yuan in the last year and had a rapid speed--about 12 percent in the past several years. Furthermore, the market is estimated to grow to 1400 billion yuan by 2015. The second main cause of this popularity is some strategies taken by fast food brands especially localization. Take KFC for example, the brand adds many localized product like Beijing Chicken Roll, tomato egg soup and corn salad to meet Chinese consumers demand.
The popularity also brings some effects especially for Chinese culture. First, the change reflects on food consumption habits. For example, Yum! China’s menu is dominated by meat-rich
Fast Food Popularity in China
Student’s Name: *******
Student ID #: *********
Teacher: *********
Due Date: 23 May 2013
Word count: 615
Question: Examine the reasons for the popularity of fast food restaurants in your country. When, why, and how have these restaurants become so popular? (Cause) Demonstrate the impact of this popularity on your country’s culture, i.e., food, health, economy, lifestyle. (Effect) You will need to do some research on the fast food chains growth, menus, nutritional background, business models, and perhaps more. Your research should include more than one fast food restaurant.
Recently, McDonald’s announced their plan to expand outlets from 1300 to 2000 by the end of 2013 in China. It is reported that the main purpose is to compete with KFC, which is the largest quick service restaurant brand in China with over 4,200 restaurants in more than 850 cities across China. The growing huge market and politic strategies taken by restaurants make fast food popular in China; this in turn has a great influence on China’s economy, culture and health.
There are several of causes for fast food popular in China. On the first place, the growing market and industry attract plenty of fast food restaurants. China 's fast food market worth over 700 billion yuan in the last year and had a rapid speed--about 12 percent in the past several years. Furthermore, the market is estimated to grow to 1400 billion yuan by 2015. The second main cause of this popularity is some strategies taken by fast food brands especially localization. Take KFC for example, the brand adds many localized product like Beijing Chicken Roll, tomato egg soup and corn salad to meet Chinese consumers demand.
The popularity also brings some effects especially for Chinese culture. First, the change reflects on food consumption habits. For example, Yum! China’s menu is dominated by meat-rich
References: Brenhouse, H. (2011), Want Fries with that Ring? McDonald 's Offers Weddings, McDonald’s Wedding Packages Have Hong Kong Lovin’ It [online] China Wheat Imports by Year (2009), index mundi [online]. Available at: http://www.indexmundi.com/agriculture/?country=cn&commodity=wheat&graph=imports [Accessed 22 May 2013] Cho, K. (2010), KFC China’s Recipe for Success, The European Business Review [online]. [online]. Available at: http://www.globalpost.com/dispatch/news/business/companies/130226/yum-brands-cuts-suppliers-china-companies-global-economy-food [Accessed 22 May 2013] Industry Report - Fast-Food Restaurants in China (2011), docin [online] Rein, S. (2011), Rein: Why Western Fast Food Brands are Winning in China, CNBC Guest Blog [online] Xiaoxiao, Kang. (2013), Chinese Fast Food Growing to Compete with KFC and McDonald’s, Morning Whistle-Companies and Industries [online] Yum! China (2010), Yum! Brand—Defining Global Company that Feeding the World [online].