FastFashion promotes consumerism through fast fashion
Fast Fashion promotes consumerism through impulse buying among young consumers.
Fast Fashion retailers target young consumers who are looking to form their identity through dress. This is done because they have many different styles where other retailers might be limited. Young buyers like to shop at these retailers because they offer replica pieces straight off the runways. The concept of “fast fashion” refers to low-cost clothing collections that imitate current luxury fashion trends. Fast fashion helps fill desires among young consumers in the industrialized world for luxury fashion, even as it embodies un-sustainability. Trends run their course fast with today’s latest styles quickly trumping yesterday’s, which have already been thrown to the trash bin (Joy, 2012). With low costs and more disposable income such as credit cards, young consumers are able to spend more on fashion while looking for temporary identities through dress. This gives them opportunities to experiment with many different styles while in search to form their identity through dress.
Fast Fashion has a rapid turnover rate of inventory. This makes you feel that if you do not purchase these fashions now, they will not be in fashion next week. Fast fashion retailers such as H&M, Zara, and Forever 21 use this strategy to get an advantage over other retailers. Where it used to take months for current trends to show up in the stores, fast fashion retailers make it possible to have current trends in their stores within weeks. While targeting young buyers, they are easily persuaded that the item will not be in fashion tomorrow. This can be compared to fruit being a perishable good as well. If you wait an extra day or two to eat a banana, it will be too ripe to eat. When thinking of this same concept in fashion, the current trends will not be in fashion tomorrow. This is easily demonstrated within fast fashion retailers. This in turn promotes consumerism among young
Fast Fashion retailers target young consumers who are looking to form their identity through dress. This is done because they have many different styles where other retailers might be limited. Young buyers like to shop at these retailers because they offer replica pieces straight off the runways. The concept of “fast fashion” refers to low-cost clothing collections that imitate current luxury fashion trends. Fast fashion helps fill desires among young consumers in the industrialized world for luxury fashion, even as it embodies un-sustainability. Trends run their course fast with today’s latest styles quickly trumping yesterday’s, which have already been thrown to the trash bin (Joy, 2012). With low costs and more disposable income such as credit cards, young consumers are able to spend more on fashion while looking for temporary identities through dress. This gives them opportunities to experiment with many different styles while in search to form their identity through dress.
Fast Fashion has a rapid turnover rate of inventory. This makes you feel that if you do not purchase these fashions now, they will not be in fashion next week. Fast fashion retailers such as H&M, Zara, and Forever 21 use this strategy to get an advantage over other retailers. Where it used to take months for current trends to show up in the stores, fast fashion retailers make it possible to have current trends in their stores within weeks. While targeting young buyers, they are easily persuaded that the item will not be in fashion tomorrow. This can be compared to fruit being a perishable good as well. If you wait an extra day or two to eat a banana, it will be too ripe to eat. When thinking of this same concept in fashion, the current trends will not be in fashion tomorrow. This is easily demonstrated within fast fashion retailers. This in turn promotes consumerism among young