In addition, the beginning of industrialization and hiring of labour has become a catalyst for demand in the apparel industry. The United States use cotton crops through slavery to provide raw cotton exports to the United Kingdom. With the development of new technologies, cotton exported from the United States to other European factories has become easier to manufacture. The …show more content…
increasing of the supply of raw cotton and new technologies, the price of cotton has fallen, so cheaper countries can buy cheap fabrics.
From the outset, the apparel industry has been a low capital and labour-intensive industry. The industry is characterized by low entry barriers and standardized production into the mass market. In terms of climate, clothing companies should not let this surprise happen because garment companies are moving more and more products to developing countries where there is a large amount of low-skilled and low-cost labour. In the past two decades, globalization has emerged as production has been outsourced to developing countries. The demand for apparel companies in developing countries is cheap labour, substantial tax cuts and loose laws and regulations. The fashion industry is one of the largest production and consumption chains. According to today's estimates, about one-sixth of people work in certain parts of the global fashion industry, making it the most labour-dependent industry.
After the United States achieved industrialization at the end of the 20th century, it had a strong garment industry. But, the costs of domestic manufacturing are too high so the garment companies began to outsource production to countries with lower labour costs. Since garment companies shift production overseas, fast fashion emerged, which also led to a substantial drop in the cost of clothing. British and American history shows that the garment industry has become a key sector for economic development. The garment industry has helped many countries achieve industrialization and become developed countries. In the past, the fashion industry only served rich elites. But now the demographic and socio-economic changes have led to differences in apparel and consumer types. Changes in apparel production outsourcing and consumer preferences have led to the fast fashion sector in the fashion industry.
Before fast fashion, retailers had to issue large enough orders to meet the needs of the entire season, which meant that there was a lot of inventory that needed to be stored.
However, the appearance of fast fashion has reduced the problem of large inventory. Fast fashion is part of the fashion industry that has developed in Europe. It can satisfy the preferences of the rapidly changing major young women who want to follow fashion trends but at a low cost. The emergence of fast fashion has enabled consumers to purchase high-end fashion content at a fraction of the price. But, the range of fast fashion products is very limited. Fast-fashion products are of low quality and are more of a one-time use because they can only be washed in limited
amounts.
In the past, we could only get high-level fashion content at a high cost. Today, fashion trends are changing, and fast fashion retailers like H&M, Top Shop and Zara can use these trends through the supply chain. The fast fashion model is a "streamlined system that involves rapid design, production, distribution, and marketing." In other words, fast fashion retailers can use this chain to attract smaller quantities of more products. Fast fashion companies undermine the fashion pyramid, allowing consumers to get more stylish content and product differentiation at low prices. Fast fashion products also ensure retailers' consumer demand, short product cycles and production runs.
Now, the introduction and emergence of fast fashion models have become so common that it has become the norm in the fashion world, just like ready-made clothing once done. The cheap cotton after technological innovation is synonymous with fast fashion apparel. Population and socio-economic changes have led to more fashion differentiation and changes in consumer behaviour. The identity of fast fashion consumers is to explore the fast fashion phenomenon. In short, with the drop in prices, consumption has risen and poor living habits have begun to set. This is the emergence of fast fashion.