1. T F Study of the methods of persuasion began with communication researchers early in the twentieth century.
2. T F What many teachers refer to as source credibility was called ethos by Aristotle.
3. T F Competence and character are the most important factors affecting a speaker’s credibility.
4. T F Education and status are the most important factors affecting a speaker’s credibility.
5. T F The more favorably listeners view a speaker’s competence and character, the more likely they are to accept what the speaker says.
6. T F The credibility of a speaker before she or he starts to speak is called derived credibility.
7. T F The credibility of a speaker before she or he starts to speak is called initial credibility.
8. T F Derived credibility refers to the credibility of the speaker produced by everything she or he says and does during the speech itself.
9. T F Terminal credibility is the credibility of the speaker at the start of the speech.
10. T F Terminal credibility is the credibility of the speaker at the end of the speech.
11. T F Speakers who explain their expertise on the speech topic are likely to reduce their credibility with the audience.
12. T F A speaker can have high credibility for one audience and low credibility for another audience.
13. T F Establishing common ground with an audience is especially important in the conclusion of a persuasive speech.
14. T F Establishing common ground with an audience is especially important in the introduction of a persuasive speech.
15. T F A speaker’s credibility is affected by everything she or he says and does during the speech.
16. T F Research shows that a speaker’s credibility is strongly affected by his or her delivery.
17. T F Research has shown that speakers with high initial credibility need to use more evidence than speakers with low initial credibility.
18. T F Studies have shown that speakers with low