Introduction
The Indian Retail Industry is the largest amongst all the industries, accounting for over 10 percent of country’s GDP and 8 percent of employment. The retail industry has come forth as one of the most dynamic and fast paced sector with several players entering the market. Though, the Indian retail sector is majorly unorganised but the organised sector is also making giant strides. The total concept and idea of shopping has undergone an attention drawing change in terms of format and consumer buying behaviour.
The Indian economy has been booming ever since India came out of the shackles of
imperialism and emerged as a politically, socially as well as financially independent nation.
Although India attained its freedom more than about sixty years ago, the emergence of the Indian economy on the global scene has been a rather recent development. This is because of
the realization of the true economic growth potential of India, by the foreign investors as well
as business houses. Till about the recent times. India continued to be a whole soul agricultural
economy, which had been impregnated with various types of beaurocracy, exploitation and
corruption. In spite of this, the westerners saw tremendous potential in India to develop as an
economically strong adobe for investment and ploughing in of cash in order to start off a new
venture. But till recently, there were various jurisdictions prevalent in the code of law in
India, that prevented the full strength inflow of foreign direct investment in India. But
fortunately for all, the Indian government was quick to realize the actual potential embattled
in the Indian economy and what was holding it back.
The main reasons for the changes in the organised retail format are: * Rising Incomes and consequent increase in disposable income. * Large working population with median age of 24 years. *