Feasib
Chapter I
INTRODUCTION
Nowadays, people are so active and mobile. The lifestyle of the youth is to have their meals in a fast food chains. The demand for business in food industry is so fast and customers are given several choices. Because of this business trend, our group decided to open a restaurant that will give excellent service and good food for one target customers. We want to provide a convenient place, so we chose Nuvali, Laguna as our location, because there are lots of Chinese residences there.
The establishment of Kimchi-ai restaurant will be created not only for profit but also help encourage number of people connected to the business enterprise as well as the community at large. Today, as we had observed, food house is considered as one of the most popular source of profit.
The target market or the costumer is not limited to the people that surround the food house but also to the people from other places who are passing by and to the residents who are near the area. At the same time if the product has a good quality, delicious and affordable price, and people will tend to recommend it to their relatives and friends.
Though this business can stand for itself, this study aims to analyze the feasibility of establishing a Kimchi-ai Restaurant located at Nuvali, Sta. Rosa Laguna.
Statement of the Problem
A. Marketing Aspect
1. What are the factors considered in pricing?
2. How can we give the costumer good service?
3. How does distribution Process conduct?
4. How can we promote products all over the Philippines?
5. What is Market General Description?
6. How Does Historical Demand, Historical Supply Conduct?
B. Operational Aspect
1. What particular product will this restaurant sell?
2. What specific time span does this project cover?
3. What are some materials needed in making foods?
4. How can we keep our customers trust us?
INTRODUCTION
Nowadays, people are so active and mobile. The lifestyle of the youth is to have their meals in a fast food chains. The demand for business in food industry is so fast and customers are given several choices. Because of this business trend, our group decided to open a restaurant that will give excellent service and good food for one target customers. We want to provide a convenient place, so we chose Nuvali, Laguna as our location, because there are lots of Chinese residences there.
The establishment of Kimchi-ai restaurant will be created not only for profit but also help encourage number of people connected to the business enterprise as well as the community at large. Today, as we had observed, food house is considered as one of the most popular source of profit.
The target market or the costumer is not limited to the people that surround the food house but also to the people from other places who are passing by and to the residents who are near the area. At the same time if the product has a good quality, delicious and affordable price, and people will tend to recommend it to their relatives and friends.
Though this business can stand for itself, this study aims to analyze the feasibility of establishing a Kimchi-ai Restaurant located at Nuvali, Sta. Rosa Laguna.
Statement of the Problem
A. Marketing Aspect
1. What are the factors considered in pricing?
2. How can we give the costumer good service?
3. How does distribution Process conduct?
4. How can we promote products all over the Philippines?
5. What is Market General Description?
6. How Does Historical Demand, Historical Supply Conduct?
B. Operational Aspect
1. What particular product will this restaurant sell?
2. What specific time span does this project cover?
3. What are some materials needed in making foods?
4. How can we keep our customers trust us?
References: Angsico, Lina G. “Comparative Study of Three Medium Sized Cafeteria in Manila” Ateneo de Manila University, 1982. Cena, Milagros. “A Collegiate Restaurant.” Philippine Christian University, 1985. Hussain, Muhammad. “A feasibility study of establishing a seafood restaurant at Boat Basin, Karachi Pakistan” Philippine Christian University, 1989. Veryano, Oscar Torenzo. “ A Feasibility Study on EstablishingEstablishment of Padaga Food at Kabayoron Baru,South Jakarta, Indonesia”. Philippine Christian University, 1988. DATE OF BIRTH: September 11, 1992 PLACE OF BIRTH: Malolos, Bulacan DATE OF BIRTH: December 7, 1988 PLACE OF BIRTH: Manila CIVIL STATUS: Single DATE OF BIRTH: November 23, 1991