College of Business Administration
Malolos, Bulacan
FEASIBILITY STUDY
Submitted by:
Silverio, Rosemarie Ann
Leyretana, Arlene
Lizardo, Marvy
Estrada, Bea
Catahan, Marinella
Submitted to:
Christopher Lalic
CHAPTER III
MARKETING ASPECT
Description of the Product
It is a fact that disposable plastic shopping bags are usually for one-time use only and are non-biodegradable which means we keep on throwing them away and they will be nuisance garbage for hundreds of years to come. They can clog our waterways and poison our air and land. On the other hand, a reusable shopping bag is for long-time multiple use therefore you can use them regularly for months or even years to come thus lessening the waste we dispose. Actually, our first idea was really to produce an alternative reusable shopping bags, because We use plastic bags whenever we go to the market, buy our groceries, shopping for shoes and clothes, taking out food from restaurants, and many other “plastic bag” activities. We nonchalantly use plastic bags on these activities without taking into consideration the damage this will bring to our environment.
Imagine these additional facts (from 2005 World Wildlife Fund report): 1. A plastic bag takes 450 years to 1,000 years to partially biodegrade. 2. When plastic “photo degrades” it ends up in our oceans. Incidentally, it appears much like plankton, and is then consumed by fish. Fish eat it, and it winds up on our dinner table. The report also showed that nearly 200 different marine species die due to ingestion and choking from plastic bags. 3. The recycling of plastic emits heavy metals into the air causing extreme air pollution. 4. An average person will use over 350 plastic bags in a single year.
Additional information from U. S. Environmental Protection Agency: 5. In New York City, one less grocery bag per person would reduce waste by 5 million pounds and save US$ 250,000 in