From “Preparing Effective Business Plans” by Bruce R. Barringer
|Note: |All fields can be expanded to provide additional space to respond to the questions. A copy of this template, along |
| |with each of the assessment tools, is also available in PDF format at the authors’ Web site at |
| |www.prenhall.com/entrepreneurship. |
Introduction
|A. |Floral Foundations |
|B. |Danielle Angers |
|C. |This business will be a Floral and Function shop in one. In addition to having a wide variety of local and exotic floral |
| |breeds and designs, we will also provide wedding design and planning services. Through offering these other services at a|
| |great rate, those who have us plan their services will also purchase from us, making us more of a function “one stop |
| |shop” for all your floral needs! |
Part 1: Product/Service Feasibility Issues Addressed in This Part
|A. |There are not any businesses like the above proposed in the area. People get married, have funerals, parties, and large |
| |corporate events every day and flowers have a very special way of making the correct mood in any event. |
|B. |Because there aren’t services like mine in the area, I believe there is a very good chance for acceptance in the area. |
Assessment Tools
Concept Statement Test
• I decided to take my idea to the streets and while I was visiting my home town I waited in the parking lot of a local flower shop and asked the customers for their