Feasibility Report
Feasibility Report
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Feasibility Report
Revenue Sources
The company will sell custom-made cakes, cupcakes and coffee. The revenues from the business will come from the sale of decorated cakes and cupcakes, as well as coffee for customers who visit the shop. The business will raise revenue from service: cake decoration and creation of the centerpieces of many of the most remarkable occasions of the lives of clients. Service revenue will come from different customized cake designs, decoration and bake creations. The business will use many different designs as discussed by Graham (2007) and Wilson (2011). The major revenue source during the initial year will be service revenue, including drink, cakes, and cupcakes sales. The business includes walk-in service. It will have two ordering delivery channels; phone orders and via online ordering. In addition, parking bays will be provided at a fee. The projected revenue from parking bays will be $75000 per year. The revenue from the sale of cupcakes, cakes and drinks is projected to be $100000 yearly. The revenue from custom-making service will be $50000 annually. Therefore, the total projected revenue will be $225000.
Cost Drivers
The business will consider the costs in order to stay in business (Marron, 2014); (Kidder, 2012 ).
a) Upfront Costs
Since the business is new, there will be several starting costs before official opening. Upfront costs consist of the purchase of furniture and fittings (table, chairs, coffee machines, installation of EFTPOS (electronic funds transfer at point of sale) and computers, cutlery, and front decoration (Ilasco and Seto, 2012 ); (Spencer, 2010). Advertising expenses will consist of the advertising campaign in the initial year. The advertising drive will be geared towards increasing sales to cater for the other costs (Marquis, Demand Media, 2014). Materials for shop
Submitted by:
Course:
Instructor:
Institution:
Department:
Date:
Feasibility Report
Revenue Sources
The company will sell custom-made cakes, cupcakes and coffee. The revenues from the business will come from the sale of decorated cakes and cupcakes, as well as coffee for customers who visit the shop. The business will raise revenue from service: cake decoration and creation of the centerpieces of many of the most remarkable occasions of the lives of clients. Service revenue will come from different customized cake designs, decoration and bake creations. The business will use many different designs as discussed by Graham (2007) and Wilson (2011). The major revenue source during the initial year will be service revenue, including drink, cakes, and cupcakes sales. The business includes walk-in service. It will have two ordering delivery channels; phone orders and via online ordering. In addition, parking bays will be provided at a fee. The projected revenue from parking bays will be $75000 per year. The revenue from the sale of cupcakes, cakes and drinks is projected to be $100000 yearly. The revenue from custom-making service will be $50000 annually. Therefore, the total projected revenue will be $225000.
Cost Drivers
The business will consider the costs in order to stay in business (Marron, 2014); (Kidder, 2012 ).
a) Upfront Costs
Since the business is new, there will be several starting costs before official opening. Upfront costs consist of the purchase of furniture and fittings (table, chairs, coffee machines, installation of EFTPOS (electronic funds transfer at point of sale) and computers, cutlery, and front decoration (Ilasco and Seto, 2012 ); (Spencer, 2010). Advertising expenses will consist of the advertising campaign in the initial year. The advertising drive will be geared towards increasing sales to cater for the other costs (Marquis, Demand Media, 2014). Materials for shop
References: Aaron Marquis, Demand Media , 2014. The Average Profit Margin for a Cake Bakery. [Online] Available at: http://smallbusiness.chron.com/average-profit-margin-cake-bakery-14214.html Department of Health, V. A., 2014. Starting a food business. [Online] Available at: http://www.health.vic.gov.au/foodsafety/bus/foodbus.htm Graham, J., 2007. The Crabapple Bakery Cupcake Cookbook. Print ed. London: Penguin Group (USA) Incorporated. J. Leach, Ronald Melicher, 2014 . Entrepreneurial Finance. 5 ed. Stamford: Cengage Learning. Kidder, D., 2012 . The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs. Illustrated ed. San Francisco : Chronicle Books. Marron, D., 2014. Cupcake Economics. [Online] Available at: http://dmarron.com/2009/11/28/cupcake-economics/ Meg Mateo Ilasco, Catherine Seto, 2012 . Mom, Inc.: The Essential Guide to Running a Successful Business Close to Home. Illustrated ed. San Francisco: Chronicle Books. Melbourne, C. o., 2014. Rates and valuations. [Online] Available at: https://www.melbourne.vic.gov.au/buildingandplanning/ratesandvaluations/Pages/RatesandValuations.aspx Paul Hamer, Graham Currie, William Young , 2011. Parking Price Policies – A review of the Melbourne congestion levy. Australasian Transport Research Forum 2011 Proceedings , 1(1), pp. 1-16. Spencer, P., 2010 . Start a Cupcake Business Today. London: InformationTree Press. StartupBizHub, 2014. Starting a Cake Business. [Online] Available at: http://www.startupbizhub.com/starting-a-cake-business.htm Utilities, S., 2014. Compare Electricity Rates in Victoria. [Online] Available at: http://www.smartutilities.com.au/electricity-comparison-victoria/ Wilson, D., 2011 . Baker 's Field Guide to Cupcakes. Unabridged, reprint ed. New York City: Houghton Mifflin Harcourt.