Behavioral Goals
1. Adults: They will understand and acknowledge the problem of hunger in their state as well as community. The adults will help donate or volunteer in hopes to solve hunger.
2. Teens: Teens will learn and understand hunger is a problem in the world, there state, and their community. They will learn to be thankful for the food they have but also help promote hunger in their community through different fundraisers and projects.
3. Community Members: Community members will see how hunger is a problem in their town …show more content…
and will make an effort to help stop it.
Measurable Goals
1.
Adults: Raise $200-$500 for Feeding America which will provides 2,000-5,000 meals for those who are facing hunger.
2. Teens: Spread awareness and learn about hunger in their community and world. A measurable goal for teens would be to have at least 20 teens volunteer or spread awareness through different projects, social media, or events.
3. Community Members: Get involved with there community and hold at least 2-4 food drives a year depending on the size of the town. Where they would collect food from community members and donate to local food banks or Feeding America.
Key Messages
1. Adults: One in every eight people in Iowa struggle with hunger. You can donate to help solve hunger. Every dollar donated helps provide up to eleven meals in the U.S. and or your community.
2. Teens: One in eight people in Iowa struggle with hunger and the majority of people who go hungry are teens and children. You can make a difference by spreading awareness and volunteering in your school, community, or even on social media.
3. Community Members: Hunger is a problem everywhere in the United States but also your community.
How are you going to reach your different audiences?
1. Adults: Social Media, post cards, signs around community
2. Teens: Social
media
3. Community Members: Social media, signs around town, possible new articles
Determine Overall Approach and Rationale
1. Adults: The overall approach for adults would be to first of all reach them. I will then draw them in using different facts and statistics about hunger in the world and there community. I will then share ways to help solve hunger and how to take action using social media, post cards, signs, and other communication tactics.
2. Teens: The overall approach for teens would be similar to adults. I would first of all have to get their attention, as I said earlier I would use social media to do so. On the social media they will see how big of a problem hunger is in their community, I would then show the different ways they can help make a difference by volunteering or simply making others aware of the problem.
3. Community Members: The overall approach for community member will again be similar to my other audiences. Informing the members of the problem would be the first step. I would then share the different ways they could help as a community together by holding different events such as food drives.