Cinema is meant and believed to entertain, to take the viewer to a world that is starkly different from the real one, a world which provides escape from the daily grind of life. Cinema is a popular media of mass consumption which plays a key role in moulding opinions, constructing images and reinforcing dominant cultural values. Hindi cinema has been a major point of reference for Indian culture in this century. It has shaped and expressed the changing scenarios of modern India to an extent that no preceding art form could ever achieve. It has influenced the way in which people perceive various aspects of their own lives. This paper deals with the representation of female in hindi mainstream cinema. There has been an attempt to examine the relationship between women and popular Hindi cinema. While cinema in India is in itself a diverse strand of expression incorporating mainstream cinema which holds popular appeal, art/parallel cinema that engages with social issues, middle cinema and regional language cinema. The explorations in this paper are limited to mainstream/popular Hindi cinema better known as ‘Bollywood’ because such cinema is seen to exercise widespread influence over people and enjoys mass appeal. Popular cinema and culture derive from each other. Films are believed to be the opium of the Indian masses as people rely on this medium to help them escape to a world of fantasy. In a very explicit way, cinema has shaped the cultural, social and political values of people of this country. While, the other forms of cinema are also important when it comes to the representation of women, restricting to popular cinema is the core concern.
SIGNIFICANCE OF THE STUDY
It is deemed appropriate to examine this issue because women are a major chunk of the country’s population and hence their portrayal on screen is crucial in determining the furtherance of already existing stereotypes in the society. There has been a drastic change in the