Market Entry and Distribution
Assignment #01
Date: September 28, 2013
Instructor’s Name: John
Student’s Name: Jing Xiao
Student ID: 4208745
EXECUTIVE SUMMARY :
I 'm going to export Canada icewine to China. Before exporting,I would like to consider non-tariff barriers and whether there is any licence ,and duty and tariff are inevitable . Also, potential obstacles of product prices is another issue we need to identify.
INTRODUCTION:
The icewine is a relatively new one, compared with the long histories of other wines of the world. Icewine, as the noble member of grape wine family, has special fruit aroma, enjoyable taste and unique color. Therefore, icewine, one variety of wine as it is, is the accorded with coronet of wines. In Canada, Icewine is unique and rare specialty, and world-famous. Real icewine contain high-quality grape varieties and strict icewine brewing process, and juice yield is very low because it depends on time and local weather factors. As Canada 's Niagara Peninsula climate is particularly suitable for the production of ice wine. Canadian ice wine in the world has enjoyed a high reputation. Niagara Peninsula (Niagara Peninsula) - in the vast and cold Canada, almost all production of ice wine vineyard are between Lake Ontario and Lake Erie Niagara Peninsula. Thanks to the ingenious arrangement of nature, there is an unexpectedly both cold and warm land in Canada, and it becomes the world 's largest ice wine producer. Niagara Peninsula now have a lot of well-known wineries such as Inniskillin, Lakeview, Strewn and Calamus etc., Ontario Icewine accounted for 70% of total production in Canada. With the production and export rates are higher and higher, Canada icewine are popular all over the world.
EXPORT TO CHINA:
Chinese like to drink wine because its flavour.
References: 1. Agriculture and Agri-Food Canada(2012). Retrievedfrom http://www.agr.gc.ca/eng/industry-markets-and-trade/statistics-and-market-information/by-product-sector/processed-food-and-beverages/the-canadian-wine-industry/?id=1172244915663#s6 2.Boudreau,J.(2010). Mercurynews. Retrievedfrom http://www.mercurynews.com/breaking-news/ci_15072024 3.Import duty tax law. Retrieved fromhttp://www.qgtong.com/hgsz/ShowArticle.asp?ArticleID=12498&Keyword=&page=1 4.Wang K.L.(2005). How to break through the non-tariff barriers of imported wine Retrieved from http://www.foodszs.com/200601/20_132_1422.shtml