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field report: Surajkund Mela and DLF Promenade

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field report: Surajkund Mela and DLF Promenade
Field reports: Surajkund mela ’14 & DLF PROMENADE (Vasant Kunj, Delhi)
Paper: Business in a Globalized World

Acknowledgement
Presenting a project of this type is an arduous task, demanding a lot of time. I extend my sincere profound gratitude to our guide, mentor and professor of ‘Business in a Globalized World’ Dr. K Valentina not only for her tremendous academic support, but also for giving me so many wonderful opportunities. She organized a trip to Surajkund Mela and DLF Promenade, Vasnat kunj, Delhi so that we can understand why these places attracts foreigners and how they operate in a globalized world.

I am always beholden to or God, for always being with me and showing me the right ways, my family, for always doing favors to us and my friends and colleagues consistently helped with encouragement and criticism throughout the project work, for always lifting our sights to higher vision, raising my personality beyond normal limitation and for realizing me my strengths and potential, as I did not always welcome her exhortation, “try again; you can do better.” But this project owes a great deal to it – and so do I.
ANKIT KUMAR

Contents

INTRODUCTION
This field report focuses on the relationship of business and globalization in the context of SurajKund International Crafts Mela 2014 and DLF Promenade, Vasnat Kunj, Delhi.
Surajkund Mela is the annual fair showcasing the finest handlooms, handicrafts, authentic fragrances and flavors of rich Indian cuisines is back. The craftsmen from all over India, SAARC and other neighboring countries would be selling the best of Handlooms and Handicrafts items.
It offers a lot of fun, frolic, entertainment and exclusive shopping experience. It usually entails a rural ambience and the crafts persons display and demonstrate their finest crafts work that is set to capture many hearts. The authentic fragrances and flavours of rich Indian cuisines at the Food Courts

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