Jhc Business Plan
Executive Summary
Janakpur Handicraft Center (JHC) is a social business entrepreneur promoting Mithila arts. The business was originally established in a small town of Nepal named Janakpur over 16 years ago and has undergone various changes in business as well as social strategy. The refined model is to promote art and employment. The company has two principals, Janakpur Handicraft Center’s “Mithilanepal”- Boutique for Arts & Crafts located in Pasadena (as planned), and JHC located in Kathmandu, Nepal. All arts and craft works are done in Janakpur and Kathmandu of Nepal.
1.1 The Concept
In JHC Mithila art is done by women living in village area of Janakpur. Due to the popularity of the Art in Nepal and India many male artists took interest in it.
By leveraging JHC's location and expertise in Nepal, Janakpur Handicraft Center will be able to have control of the entire importation process. In Unites states, Janakpur Handicraft Center will serve not only as a principal of JHC, but also as a helper for the local poor homeless people living in society.
Janakpur Handicraft Center has three keys to success. The first is establishing a high quality, high value relationship between Mithila Art and people. The second key is to ensure reliable and timely delivery of their products. The last but most important key to success is reliable administration of the social programs and projects to provide empowerment opportunities for people.
1.2 The Market
Janakpur Handicraft Center will target three market segments. The first, that currently comprises 80% of their business, is specialty retailers & galleries. This segment is growing at 0.1 % and there are 5 potential customers. This is a more competitive niche and through targeted marketing, Janakpur Handicraft Center will begin to increase their dependence on this segment. The second segment is designers that need annual growth. The last targeted niche is social entrepreneurs who can support the projects.
The market is
Janakpur Handicraft Center (JHC) is a social business entrepreneur promoting Mithila arts. The business was originally established in a small town of Nepal named Janakpur over 16 years ago and has undergone various changes in business as well as social strategy. The refined model is to promote art and employment. The company has two principals, Janakpur Handicraft Center’s “Mithilanepal”- Boutique for Arts & Crafts located in Pasadena (as planned), and JHC located in Kathmandu, Nepal. All arts and craft works are done in Janakpur and Kathmandu of Nepal.
1.1 The Concept
In JHC Mithila art is done by women living in village area of Janakpur. Due to the popularity of the Art in Nepal and India many male artists took interest in it.
By leveraging JHC's location and expertise in Nepal, Janakpur Handicraft Center will be able to have control of the entire importation process. In Unites states, Janakpur Handicraft Center will serve not only as a principal of JHC, but also as a helper for the local poor homeless people living in society.
Janakpur Handicraft Center has three keys to success. The first is establishing a high quality, high value relationship between Mithila Art and people. The second key is to ensure reliable and timely delivery of their products. The last but most important key to success is reliable administration of the social programs and projects to provide empowerment opportunities for people.
1.2 The Market
Janakpur Handicraft Center will target three market segments. The first, that currently comprises 80% of their business, is specialty retailers & galleries. This segment is growing at 0.1 % and there are 5 potential customers. This is a more competitive niche and through targeted marketing, Janakpur Handicraft Center will begin to increase their dependence on this segment. The second segment is designers that need annual growth. The last targeted niche is social entrepreneurs who can support the projects.
The market is