Goals
Goals are set to help define the direction an organisation expects to go over a period of time. These goals are the reason for the organisations existence and express the expectation and desire of an organisation.
These are split into three differing types:
Consumer - the output produced serves the desired market and the satisfaction of the consumer
‘Justyna’s belief that a happy customer is a priority’. This provides evidence of the company’s goal aimed towards a specific quality of service for the consumer.
[MPO (F84T34). Assessment Case Study (bank 1) Pg3]
Organisational – These are the reasons an organisation exist, they will be the main reasons an organisation operates in a particular way. They include things such as financial goals, product goals and cultural goals.
‘The company has grown substantially and needs to be sure of continued work in order to assure its viability’. This gives purpose to the staff to ensure a high quality of work allowing further contracts to arrive therefore allowing the organisation to continue.
[MPO (F84T34). Assessment Case Study (bank 1) Pg4]
Secondary – those not related to the main goals of the organisation and are not seen as essential to the running of the organisation, but are deemed to be important for other factors.
‘The company has developed by undertaking local work and, because Justyna and Pradeep believe in the principles of inward investment, they have always supported other local businesses.’
[MPO (F84T34). Assessment Case Study (bank 1) Pg1]
There can also be informal goals which can conflict with those of an organisation.
Informal goals are set by individuals or groups within an organisation and are more personal to themselves. These can cause problems as they perceive the goal they are following to be of more importance than the expressed goals of an organisation.
The changing and administering of goals in the organisation shows the progress and direction it is moving. Staff can