Figaro Coffe Company
FIGARO COMPANY
In 1993, a group of coffee lovers and enthusiasts got together and dreamt of a cafe where they could lounge and entertain friends and business associates - an Outlet that can fulfill their demanding taste for great coffee, delicious pastries and excellent service. This dream developed into a concept and soon the concept became a reality.
Thus, the concept was born. The foundation and principles were set (Vision and Mission), and the support systems were established. Research and Development, taste tests and sourcing began. With the machinery in place, the concept was launched.
On its debut in November 1993, with a managing partner and two (2) employees, the first Outlet (rather, "kiosk") was born in the Makati Mall of the Ayala Center. This kiosk was mysteriously called the "F" store. It was the first of its kind. The Outlet had all the coffee and tea paraphernalia, it retailed coffees, freshly ground coffee beans and the first to introduce flavored coffee beans in the Philippines.
The Coffee Company's name was not used until April of 1994, when the Company was finally awarded its first mall space in Manila. Then FIGARO COFFEE COMPANY was born.
The name FIGARO was thought of by the directors as an idea to complete the Italian/European concept. They wanted to come up with a name that is widely recognized but not commercially and commonly used. The "Opera: Barber of Seville" has the song "Figaro" which popularized the name, thus Figaro was born.
It took the Company two years to establish its credibility and to re-educate the taste buds of the Filipinos to specialty coffee and from there the journey to expansion began. And as they say, the rest is history. Figaro now has over 55 outlets in the Philippines. Several more outlets are in the works to date.
The success of a dream was not overnight. It took a lot of courage and determination to move forward during the growing years. But the asset of the Company is the partnership-the individual
In 1993, a group of coffee lovers and enthusiasts got together and dreamt of a cafe where they could lounge and entertain friends and business associates - an Outlet that can fulfill their demanding taste for great coffee, delicious pastries and excellent service. This dream developed into a concept and soon the concept became a reality.
Thus, the concept was born. The foundation and principles were set (Vision and Mission), and the support systems were established. Research and Development, taste tests and sourcing began. With the machinery in place, the concept was launched.
On its debut in November 1993, with a managing partner and two (2) employees, the first Outlet (rather, "kiosk") was born in the Makati Mall of the Ayala Center. This kiosk was mysteriously called the "F" store. It was the first of its kind. The Outlet had all the coffee and tea paraphernalia, it retailed coffees, freshly ground coffee beans and the first to introduce flavored coffee beans in the Philippines.
The Coffee Company's name was not used until April of 1994, when the Company was finally awarded its first mall space in Manila. Then FIGARO COFFEE COMPANY was born.
The name FIGARO was thought of by the directors as an idea to complete the Italian/European concept. They wanted to come up with a name that is widely recognized but not commercially and commonly used. The "Opera: Barber of Seville" has the song "Figaro" which popularized the name, thus Figaro was born.
It took the Company two years to establish its credibility and to re-educate the taste buds of the Filipinos to specialty coffee and from there the journey to expansion began. And as they say, the rest is history. Figaro now has over 55 outlets in the Philippines. Several more outlets are in the works to date.
The success of a dream was not overnight. It took a lot of courage and determination to move forward during the growing years. But the asset of the Company is the partnership-the individual