Fin 534
1. Company Overview. The focus of this analysis is to perform a thorough examination of Apple Computer’s financial performance over the past three years and its growing success. Apple maintains its focus on the design, development and marketing of personal computers, related software, peripherals, portable digital music players and related accessories. The decision of choosing Apple for the analysis is for the reason that this company has visible strengths and success. Apple has made drastic financial strides over the past few years. The company recorded a 44.5% increase in revenues over 2012 reaching $156.51 billion with a net income of $41.73 billion. With these increasing numbers year after year, Apple has blown away the industry averages and becoming leader in personal computer and electronic industry.
What started as merely an idea for inventors Steve Jobs, Stephen Wozniak and Ronald Wayne eventually grew into one of the most popular personal computer systems today. In 1976, the Apple I computer began its journey as purely a shell consisting of only a circuit board that first came to life in the garage of Steve Job 's parents home. Although at that time it was not very practical or popular among gamers and gadget enthusiast, it would soon set the stage for the personal computer to come. A monument of innovation, the Apple I computer was an example of the capabilities that resulted from the innovative thinking. It wouldn 't be long however before the Apple II computer would make its impressive debut with its new plastic external case and colorful graphics (Hitt, Ireland, & Hoskisson, 2011). Today, the company’s portfolio is structured around Mac computing systems, iPods, iPhones and servers.
Apple Incorporated (NASDAQ: AAPL) is now headquartered in Cupertino, California employing over 47,000 US personnel and 70,000 employees worldwide (Golgowski, 2012). Apple over the past 36 years has grown into a very innovative company that is recognized on an
What started as merely an idea for inventors Steve Jobs, Stephen Wozniak and Ronald Wayne eventually grew into one of the most popular personal computer systems today. In 1976, the Apple I computer began its journey as purely a shell consisting of only a circuit board that first came to life in the garage of Steve Job 's parents home. Although at that time it was not very practical or popular among gamers and gadget enthusiast, it would soon set the stage for the personal computer to come. A monument of innovation, the Apple I computer was an example of the capabilities that resulted from the innovative thinking. It wouldn 't be long however before the Apple II computer would make its impressive debut with its new plastic external case and colorful graphics (Hitt, Ireland, & Hoskisson, 2011). Today, the company’s portfolio is structured around Mac computing systems, iPods, iPhones and servers.
Apple Incorporated (NASDAQ: AAPL) is now headquartered in Cupertino, California employing over 47,000 US personnel and 70,000 employees worldwide (Golgowski, 2012). Apple over the past 36 years has grown into a very innovative company that is recognized on an
References: Apple, Inc. 2012 Annual Report. Retrieved December 10, 2012, from http://investor.apple.com/financials.cfm Dennis, M Golgowski, N. (2012). Apple employs more than HALF A MILLION people in the U.S. Mail Online. Retrieved December 10, 2012, from http://www.dailymail.co.uk/news/article-2109852/Apple-claims-responsibility-half-million-jobs-US.html Hitt, M Krishnamsetty, M. (2012). Yes, Apple Inc. (NASDAQ:AAPL) Will Keep on Growing. Insider Monkey. Retrieved December 10, 2012 from http://www.insidermonkey.com/blog/yes-apple-inc-nasdaqaapl-will-keep-on-growing-16040/ Yahoo, Inc