Final Case Analysis Paper
A Brawl in Mickey's Backyard
Roosevelt Calhoun
BUS 250 Corporate and Social Responsibility
Instructor: Jeffery Reece
August 12, 2013
In this paper I will market and nonmarket stakeholders and dialogue between Sun Cal and
Its stakeholders. Market stakeholders are people or companies that conduct financial transactions
with another company (Lawrence & Weber, 2011). The stockholders are directly affected by
housing being built directly across from Disneyland. This might potentially make the experience
less whimsical for the customers reducing the potential profits. The trickle down affect the
housing might have on smaller businesses that rely on Disneyland for their main income will be
adversely affected. It seems as if the Disney World resort mainly cares about their money. A
chance to build homes next to the resort was offered but Disney opposed the offer for some odd
reason. According to one of their workers “They want to make more money, but they don’t care
about their employees” said Gabrielde la Cruz. Some of the workers feel as though the resort
doesn’t care about them. There many workers who had to live in one room apartments with a big
family just because they couldn’t afford anywhere better they had to stay there. The issue in the
case is that many of the employees don’t have affordable housing.
The nonmarket stakeholders are the community, government, media, and non-
governmental organizations (Lawrence & Weber, 2011). The community surrounding
Disneyland benefits from the tourist visiting in their area. This increases revenues in various
businesses. The government benefits from taxes that support their city. The non-government
organizations consisted of businesses in the resort district and some local government officials
the support want to save the resort district from no-tourism projects (Lawrence & Weber, 2011).
The area that Sun Cal wants to build
Roosevelt Calhoun
BUS 250 Corporate and Social Responsibility
Instructor: Jeffery Reece
August 12, 2013
In this paper I will market and nonmarket stakeholders and dialogue between Sun Cal and
Its stakeholders. Market stakeholders are people or companies that conduct financial transactions
with another company (Lawrence & Weber, 2011). The stockholders are directly affected by
housing being built directly across from Disneyland. This might potentially make the experience
less whimsical for the customers reducing the potential profits. The trickle down affect the
housing might have on smaller businesses that rely on Disneyland for their main income will be
adversely affected. It seems as if the Disney World resort mainly cares about their money. A
chance to build homes next to the resort was offered but Disney opposed the offer for some odd
reason. According to one of their workers “They want to make more money, but they don’t care
about their employees” said Gabrielde la Cruz. Some of the workers feel as though the resort
doesn’t care about them. There many workers who had to live in one room apartments with a big
family just because they couldn’t afford anywhere better they had to stay there. The issue in the
case is that many of the employees don’t have affordable housing.
The nonmarket stakeholders are the community, government, media, and non-
governmental organizations (Lawrence & Weber, 2011). The community surrounding
Disneyland benefits from the tourist visiting in their area. This increases revenues in various
businesses. The government benefits from taxes that support their city. The non-government
organizations consisted of businesses in the resort district and some local government officials
the support want to save the resort district from no-tourism projects (Lawrence & Weber, 2011).
The area that Sun Cal wants to build