An business plan submitted to the faculty of the Department of Business Administration and Entrepreneurship Cavite State University Imus-Campus, Imus City, Cavite in partial fulfillment of the requirements for the degree Bachelor of Science in Business Management. Prepared under the supervision of Mr. Sarge Millen Pilpil.
INTRODUCTION
Ampalaya, also known as bitter melon, is a crawling vine that grows well in tropical countries, particularly in the Philippines. The term ampalaya refers to both the plant and its fruit, which is elongated, green and has a rough and rumpled skin. Known for its bitter taste, the ampalaya is at once a staple ingredient in Filipino and Asian cuisine and a reliable home remedy for various illnesses, particularly diabetes.
Ampalaya has long been a popular part of many Asian vegetable dishes. Although the bitterness of bitter melon might turn some people away from it, it can really sweeten health because of its disease preventing and health promoting phyto chemical compounds. Ampalaya is rich in iron, potassium, beta-carotene and other nutrients. Aside from its role as a healthy food, ampalaya is especially valued by diabetics for its known anti-diabetes properties.
Ampy Jam is made out of bitter gourd and special sweeteners which can also be served to diabetic people. Many diabetic people suffer from their sickness which also affects their eating habit; diabetic people are not suitable to eat sweet food because it can affect their blood sugar. Jam and candies is one of the foods that can put diabetic people into trouble. Ampy Jam is the solution for their craving in sweet foods, delivering a smooth sweet yet bitter food that is good for diabetic people and children who do not eat vegetables.
Nature of EDP “Ampy Jam” is the name of the product and it is manufactured by “EHRANETH ENTERPRISE”. The name “Ampy” is derived from its main ingredient which is the ampalaya. What made the product distinctive