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Feasibility Study ; Product Research

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Feasibility Study ; Product Research
ABSTRACT

This product research, Ampalaya Bread, aims to produce another kind of healthy bread which is made from the nutritious vegetable Bitter Melon. Several trials have been made to conjure the right blend of the ingredients for the taste of the Ampalaya Bread. The researchers assure that our product has preserved the health benefits we can get out of ampalaya. Ampalaya fruit prepared as bread is well-tolerated and may be useful as a dietary adjunct in the treatment of type-2 diabetes and other diseases. The researchers created the company Bakers’ Delight Baking Corporationfor the purpose of giving the product a complete package. The product and company name and logo, ingredients, expiration date and the manufacturing site with contact number are all included in the packaging of the product. And lastly, the researchers formulated the marketing strategy that can be applied in releasing the Ampalaya Bread in the market.

INTRODUCTION Product Research is a vital part of new product development. Initial Product Research can be used to evaluate new product ideas. Product research can help you refine the marketing of existing products and inspire ideas for product improvements. They created a plan to produce a unique and distinct product that is new in the market and will sure crave for it. The researchers decided to make healthy bread out of Bitter Melon which is the “Ampalaya Bread”. It is because of the Bitter Melon’s medicinal attributes and health benefits. Though notorious for its bitter taste, the Bitter Melon has Pytonutrient properties – Charantin, Momorcidin and Poplypeptide-P. It is also rich in Iron, Potassium, Beta-carotene, Vitamin B, Vitamin A, Phosphorus and Calcium. Several research studies on the healing properties of Bitter Melon have shown and the combination of it in bread would be a great help especially in health conscious people for them to enjoy the Bitter Melon’s health benefits in a pleasant-tasting bread. This product

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