Fins Tanaka
Tanaka
Committed to Quality, Excellence and Building Relationships
PRE-NEGOTIATION STRATEGY REPORT
Prelude
Over the years, Tanaka has become a name synonymous with quality, excellence, and dynamism. With a humble beginning in the city of Tokyo, we have built ourselves as a strong, respectable, and successful electronics corporation in Japan. We are one of the leading manufacturers and exporters of microanalyzers with a world market share of 20%. With the objective of expanding our global reach and maintaining our competitive position, we are building strategies to invest in the emerging markets of the Exotican continent, with the primary focus being on the countries of East Tropicalia, West Tropicalia, and Paradiso.
We, the Board of Directors of Tanaka, are proud to present our Pre-Negotiation Strategy Report.
Intended End-Game Position
Broadly speaking, our intended end game position is based on the five mutually supporting foundations with respect to the Exotica market. First, we intend to capture a 50% market share of the microanalyzer market in Exotica. Secondly, we will take advantage of our internal efficiencies in microanalyzers production in conjunction with the efficiencies gained by a transnational value chain structure in order to further reduce costs and increase margins.
The following crucial factors have been analyzed to provide a basis for our strategy:
Microanalyzer Industry and Globalization:
Local Global Driver Global
Market
Cost
Government
Competition
Third, microanalyzers are a relatively small portion of our overall business (10% of sales), so while anticipated sales growth in this product line is significant, its largest impact is expected to serve as a brand leader for our other product lines. Fourth, we need to acquire expertise in the character of business activities such as production and marketing in the specific emerging markets. Finally, we recognize that our microanalyzer is a value product and as such it
Committed to Quality, Excellence and Building Relationships
PRE-NEGOTIATION STRATEGY REPORT
Prelude
Over the years, Tanaka has become a name synonymous with quality, excellence, and dynamism. With a humble beginning in the city of Tokyo, we have built ourselves as a strong, respectable, and successful electronics corporation in Japan. We are one of the leading manufacturers and exporters of microanalyzers with a world market share of 20%. With the objective of expanding our global reach and maintaining our competitive position, we are building strategies to invest in the emerging markets of the Exotican continent, with the primary focus being on the countries of East Tropicalia, West Tropicalia, and Paradiso.
We, the Board of Directors of Tanaka, are proud to present our Pre-Negotiation Strategy Report.
Intended End-Game Position
Broadly speaking, our intended end game position is based on the five mutually supporting foundations with respect to the Exotica market. First, we intend to capture a 50% market share of the microanalyzer market in Exotica. Secondly, we will take advantage of our internal efficiencies in microanalyzers production in conjunction with the efficiencies gained by a transnational value chain structure in order to further reduce costs and increase margins.
The following crucial factors have been analyzed to provide a basis for our strategy:
Microanalyzer Industry and Globalization:
Local Global Driver Global
Market
Cost
Government
Competition
Third, microanalyzers are a relatively small portion of our overall business (10% of sales), so while anticipated sales growth in this product line is significant, its largest impact is expected to serve as a brand leader for our other product lines. Fourth, we need to acquire expertise in the character of business activities such as production and marketing in the specific emerging markets. Finally, we recognize that our microanalyzer is a value product and as such it