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Firestone and Michelin Case

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Firestone and Michelin Case
Firestone History

Firestone has been the leading provider for United State’s tire manufacturing for more than 100 years. They have won multiple awards in quality and environmental. As well as providing tires for many car companies, they also contribute a huge role in auto racing history. A man named Harvey S. Firestone started Firestone when there was a huge desire for innovations. Mr. Firestone saw the potential for his tire making idea and knew that it would change America forever. His idea was to help a good friend and build something that would completely take over the horse and buggy. In 1900, Mr. Firestone moved to Akron, Ohio to start his business. Later Akron became known as the rubber capital of the world. He began to manufacture tires in a small old foundry. It took only six weeks before Harvey Firestone became a millionaire with his record tire sales. Firestone set the pace with new advances after the demand for these tires grew. The new advances included the pneumatic tire, which was an improvement to the hard to use clinchers, and the demountable rim, which finally made it easier for drivers to change their own tires. The company also had innovations such as the very first angular non-skid tread, helping automobiles be better controllable, the gum-dipping process, helping with heat build-up, and lastly the first successful set of low-pressure balloon tires, which allowed cars to travel fast with better safety and comfort.

Firestone became a household name as the company continuously grew and made its mark on our country. Firestone began selling not only tires, but also car batteries and servicing. Within thirteen years of the company opening its first store, the company stores tremendously grew to 575 and started carrying 2,200 products. Firestone started a radio program as well in 1928, and had it running for thirty-six years. Mr. Firestone was a hero to many Americans after he fought for better roads and highways. Toward the end of the

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