Preview

Fits Like A Glove: Case Study

Satisfactory Essays
Open Document
Open Document
219 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Fits Like A Glove: Case Study
I represent the band and it’s management of “Fits Like a Glove” to be used in an adult incontinence ad campaign. In our licensing agreement, Because the ad has the opportunity to make over $5,000,000, the band would require an upfront cost of $3,000,000 to pay off its recent debts from their most recent tour. Half of all profits after the first $5,000,000 is to be payed to the band and its management. Additionally, the originally recorded song from the band may not be used; instead a third party band chosen, but approved by the original artists, and paid for by the adult diaper corporation will create a new recording to “Fits Like a Glove” for the commercials. No stores selling the product will be allowed to play the audio of “Fits Like a

You May Also Find These Documents Helpful

  • Powerful Essays

    Fast Fit Case Study

    • 1330 Words
    • 6 Pages

    * Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer.…

    • 1330 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Fast Fit Case Study

    • 1580 Words
    • 7 Pages

    | From the store, the customer will buy the goods. The store will hold on to the money until a certain amount has been reached, at which point, it will be sent to HQ. HQ will place the money in banks or some sort of storage. HQ will use the money raised from the stores to pay the supplier for the goods that they need to fill its orders.…

    • 1580 Words
    • 7 Pages
    Good Essays
  • Good Essays

    American Apparel has built a fast growing empire on some of the most risqué, porn-influenced ads ever seen in mainstream media. Usage of the porn-influenced ads are in hopes of saving the company from financial troubles. Everyone knows that American Apparel ads are sexy. They usually feature coy, semi-dressed women lounging on a bed or sofa. Although this is a good way to catch the eye of consumers, they also lead to many problems with too much nudity exposure, which becomes may offensive to some of the public. American Apparel’s usage of high sex appeal will generally attract attention from the public, and the more attention towards the brand the more likely the brand will sell.…

    • 781 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case Study Under Armour

    • 877 Words
    • 4 Pages

    In this case, I will provide my recommendations, analyze, and share my interpretation of this case. Under Armour( UA) is a distributor of athletic apparel, accessories and shoe wear. There strategic issued is to be able to compete in the sports apparel industry against big names such as Nike and Adidas. In order for them to be successful, they have to be able to meet their market share. UA needs to open up its industry to include more women apparel and shoe wear as well as reach other people globally. In order for them to target a large number of consumers and to compete against Nike or Adidas, they need to be able to reach the same genre of people in the United States and other countries. One strategic issue the company is facing is in the…

    • 877 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Case Study: Nordstrom

    • 612 Words
    • 3 Pages

    Due to global competition, there is a variety of products that are competing in different markets ranging from apparel to computers. Despite the many benefits that these products might provide to customers, this phenomenon is making it more difficult for retailers and manufacturers to predict which of their goods will sell effectively.…

    • 612 Words
    • 3 Pages
    Good Essays
  • Good Essays

    In 1985, Ford motor Company (defendant) and it advertising agency, Young & Rubicam, Inc. advertised the Ford Lincoln Mercury with a series of nineteen 30 or 60 second television commercials in its “The Yuppie Campaign.” Which is supposed to bring back memories of when they were in college. The agency tried to contact the original people who had popularized the songs, to sing them. This idea failed and decided to go with sound alike. When the agency was preparing the Yuppie campaign it presented the commercial to its client by playing an edited version of Bette Midler (Plaintiff) singing “Do you Want to Dance?” taken from the 1973 Midler album. After Ford accepted the idea and the commercial idea, the agency contacted Ms. Midler’s manager, and stated that they are not interested in the commercial. The agency sought out one of Midler’s backup singer, Hedwig. They wanted someone that sounded like Midler. After the commercial that was aired, many people told Ms. Midler that it sounded exactly like her.…

    • 569 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Lululemon Case Study

    • 775 Words
    • 4 Pages

    The industry that Lululemen operates in is the Women`s Apparel industry which is a mature, large and fragmented market that has highly sensitive to the economic conditions and trends.…

    • 775 Words
    • 4 Pages
    Good Essays
  • Good Essays

    In this article Josh Sanburn is exploring the evolution and merging of commercials and popular music. Commercial music made $2.5 billion last year and aired during the most popular shows on television. This is much different than when commercials started as short, informative jingles. There was no way to mistake a commercial jingle for any song on the radio. In the 50’s and 60’s jingles morphed into full songs that became imbedded in pop culture, but were still very distinct from radio music. This held true until the 80’s and the rise of popularity of MTV. Companies wanted to capitalize on MTV and began to making commercials that sounded very similar to the popular music of the time. The commercials sounded so much like the songs on the radio that it actually led to several high level lawsuits from major artists. These very expensive lawsuits led to companies actually creating a career for musicologist. A musicologist sole purpose was to listen to commercials and make sure it didn’t sound too much like any protected song. To avoid these lawsuits all together, companies began trying to license music from the artist themselves. This practice was met with much negativity from artists as many considered it “selling out”. In 1999 Moby and his album Play broke down the wall between popular music and advertising. Moby successfully licensed all 18 tracks on the album and in turn was able to sell 10 million copies worldwide. The creation of Napster and mp3s also helped convince artists to start licensing their music, as these things drastically began to cut into musicians’ profits. Licensing music was still looked down on by larger artists until Apple changed the landscape of advertising. Apple was able to license music from acts U2 and Eminem for the launch of their iPod. The popularity of these ads changed the minds other big name artists to begin licensing their music…

    • 454 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Williams Vs Gaye

    • 91 Words
    • 1 Page

    Great choice of an example Lea. Something similar happened just in the past two years. Pharrell Williams and Robin Thicke were sued by Marvin Gaye's family. The claim that Blurred Lines came from Gaye's song "Got to Give it Up". Gaye's family received $7.2 million after a ruling by seven jurors. This article on the lawsuit actually even mentions Michael Bolton's lawsuit as well. Gaye's family won the suit due to owning the rights to the sheet music of "Got to Give it Up" and with the help of some…

    • 91 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    MUSI 1002 Notes

    • 2546 Words
    • 11 Pages

    Musicians seem more willing to have their music used for commercial purposes (being a part of a brand/commercial…

    • 2546 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Over the past fifty years, the British Music Publishing industry has undergone dramatic changes. It has evolved as an entity with innovations in technology, changes and creations of laws and new mediums to promote and exploit songs to a wider audience. Therefore, the way in which the music publishing industry operates and exploits its assets has completely transformed, and continues to do so at a rapid pace. This paper will attempt to explore the ways in which publishers exploit song copyrights and the way in which this has changed over the past 60 years. It is important to define what is meant by copyright and its role within the industry. The Performing Right Society website states: “Copyright protect original literary, dramatic, musical and artistic works. It allows an original work to be considered a property that is owned by somebody. When a song or piece of music is written, the person who wrote it owns the copyright and therefore has the right to decide how and when it should be played.”…

    • 2397 Words
    • 10 Pages
    Better Essays
  • Satisfactory Essays

    Case Study Lululemon

    • 54 Words
    • 1 Page

    Lululemon should seriously concern about its product quality. The company can sign contract with the manufacturer team to have best quality products, improve the machine, and work with the fabric suppliers to find out the suitable fabric to produce apparel. This is truly a good recommendation for Lululemon to stand out in this…

    • 54 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    In the article "The Changing Landscape of the Music Business", Jacob Carter states that "A band can make hundreds of thousands of dollars by agreeing to promote a product or license its music for use in advertisements...". By a artist endorsing a company or agreeing to do an advertisement, it is not only helping the company, but also the artist by giving them enough money to be able to go on tour, or make a new album.…

    • 410 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Smart Fit

    • 273 Words
    • 2 Pages

    Smart Fit is a healthy concept that teens, adults and elderlies can do to become healthy. This concept provides 3 concept of vitality; which are healthy eating, physical activity, and positive self-concept. Research proves that an individual can improve when enroll in this program. The concept focuses on the individual’s flaws such as when the individual wants to be fit we provide them workouts for certain body parts which they want to build muscles and to decrease their unwanted fat. An example is a person wants to reduce his or her stomach. Smart Fit would suggest them to do crunches, certain type of squats, sit ups, etc. But doing these exercise is only the quarter part of the equation. Research shows that in order to be fit, an individual…

    • 273 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    H&M Study Case

    • 4389 Words
    • 18 Pages

    Hennes & Mauritz (H&M) is a 100 billion SEK company, engaged in designing and retailing of…

    • 4389 Words
    • 18 Pages
    Powerful Essays