Five Competing Brands of India
Acknowledgement
We are thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected teacher Mr. KASHIF SAEED for his keen interest and support in providing us the needed information and we like to thanks for assigning us this project that has helped us in learning the basic concepts of marketing management.
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First of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves.
Then we are thankful to our beloved Parents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who have helped us a lot to prepare this Project.
5 Detergent Brands in INDIAN Market
We choose following 5 Brands from Indian market
1. WHEEL 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. TIDE
Wheel
Wheel is India's number one detergent brand. Launched in 1987, it cleans effectively with lesser effort, making a laborious chore like washing light and easy. Moreover, Wheel does not burn hands or harm clothes like some other detergents, which contain a high percentage of soda.
Ever since its relaunch in 2001, with the new positioning of 'best clean with less effort', Wheel has been growing strongly. Research showed that consumers seek a solution to heavy duty laundry, like bed sheets and curtains. Developing on this insight, wheel sought to eliminate the trouble of tough dirt or heavy-duty laundry. Mass market consumers have welcomed the solution, making it the number one.
This product is for low level of income. Target market of wheel is rural areas and the people think that wheel is a power full and cheaper detergent as compare to other detergent and soap available in market.
Surf Excel
A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker. Today Surf Excel offers outstanding stain removal ability on a wide range of stains. This means that mothers now
We are thankful to Almighty Allah for His help in the completion of the project. We are thankful to our respected teacher Mr. KASHIF SAEED for his keen interest and support in providing us the needed information and we like to thanks for assigning us this project that has helped us in learning the basic concepts of marketing management.
[pic]
First of all we thank to Almighty ALLAH who has granted us such a great opportunity to prove ourselves.
Then we are thankful to our beloved Parents, our honorable and cooperative Teacher Sir Kashif Saeed and all MEMBERS who have helped us a lot to prepare this Project.
5 Detergent Brands in INDIAN Market
We choose following 5 Brands from Indian market
1. WHEEL 2. SURF EXCEL 3. RIN 4. SUNLIGHT 5. TIDE
Wheel
Wheel is India's number one detergent brand. Launched in 1987, it cleans effectively with lesser effort, making a laborious chore like washing light and easy. Moreover, Wheel does not burn hands or harm clothes like some other detergents, which contain a high percentage of soda.
Ever since its relaunch in 2001, with the new positioning of 'best clean with less effort', Wheel has been growing strongly. Research showed that consumers seek a solution to heavy duty laundry, like bed sheets and curtains. Developing on this insight, wheel sought to eliminate the trouble of tough dirt or heavy-duty laundry. Mass market consumers have welcomed the solution, making it the number one.
This product is for low level of income. Target market of wheel is rural areas and the people think that wheel is a power full and cheaper detergent as compare to other detergent and soap available in market.
Surf Excel
A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded itself over the years, to answer the constantly changing washing needs of the Indian homemaker. Today Surf Excel offers outstanding stain removal ability on a wide range of stains. This means that mothers now