Florenceville Curling Club Case Study

The balanced scorecard provides a framework to measure organizational performance in four key areas. The four perspectives are financial, customer, process, and learning and growth. Implementing strategies in each area allows an organization to identify and improve on areas of weakness, which will help lead to future growth and long-term profitability. The Florenceville Curling Club is responsive and makes regular changes to satisfy their customers’ needs. The introduction of a balanced scorecard will help them recognize areas that need improvement and help the club to be profitable in the upcoming year.

The first area of the scorecard is the financial perspective. The club didn’t see a drastic drop in membership fees last
Another area that needs to be acted upon is the canteen and bar. This needs to be run by a manager that will be there to serve food and drinks during league nights and be able to closely monitor inventory levels. This will ensure that items are ordered on time and stocks of particular items will never completely diminish. Another way to increase revenue is to look for sponsorships from local businesses. These organizations can purchase signs that will be displayed around the playing surface. Having accurate and up to date financial information is important and allows the club to make management decisions with more in-depth information available.

The second area of scorecard is the customer perspective. The first issue the club can address is promoting the game of curling in general. They can do
The club must hire a manager to maintain the facilities and ice conditions and they must also run and have a good control of the bar and canteen area. The manager can also be in charge of setting up and disassembling special events in the hall. Developing a Board of Directors will help alleviate the “burnout” from volunteers and help distribute duties more evenly. The board can meet once every couple of weeks to discuss recent issues and vote on any decisions that must be made. This reduces the burden of one person being the ultimate decision maker on particular issues.

The final area of the scorecard is learning and growth. The board will train the club manager which will allow them to prioritize duties and ensure that expectations of the position are met. Another good idea is to network with other local clubs in towns nearby. This will help introduce ideas that other clubs have found successful in bringing new customers to their facility and also helping to increase the number of repeat customers as