Content
The album was designed by Leif Podhadjsky, a graphic designer who often uses photography as his medium to produce artwork. He likes to connect to the music that he creates band art for and will also design pieces for artists that he personally likes. The connection he feels with the music is strong to him as it allows him to create a story in an image which understands the message that the album is trying to convey. Foals’ debut album was made with the idea of reconnecting with their audience by writing more direct lyrics that speak louder and by using themes of loneliness, isolation and melancholic tones, relatable subjects for any person, to help their audience connect with their music. I believe this album cover is a way to reinvent Foals’ image so their music would appeal to a broader audience and help set a story for the album.
Form
The colour palette within the cover is very warm and mellow as the photograph was taken at sunset/sunrise which is why you can see yellow tones reflecting on the sea and throughout the image as a whole. The rippling in the sea creates a textured foreground which contrasts with the quite plain sky in the background. However in this image your eyes are immediately drawn to the black silhouettes of the horse and rider in the foreground which also links with the black used for the text. By using the same colour for the text it allows the title to stand out from the rest of the design. Also the colour of the text stands out from the background because it’s block colour whereas the photograph is detailed. The overall layout of the piece is used to ‘create one image which encompasses an entire album of story and emotion’.
Function
They have used the same logo for the past three albums which has helped them establish a brand and show that even with the reinvention of their music they are still the same band. The use of various elements within the cover, work well together and when