Focus Group
1 INTRODUCTION
Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group.
The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world.
The research method used was Google scholar for academic journals. The campus library database was also used for more academic journals and textbooks from the Nelson Mandela Metropolitan University (NMMU) different libraries.
The main problem experienced in the completion of this document was that most textbooks about this studied topic were outdated in the author’s campus. Hence, different campuses of NMMU were visited and the right textbooks were found.
This document presents a review of the literature on focus groups. It continues with an empirical study on organisational corruption in secondary schools. Also included, is the reference list of all cited sources as well as an annexure.
2 FOCUS GROUPS
In the collection of primary data there are two research methods that can be of use, quantitative and qualitative methods, which can both be subdivided into idiosyncratic primary data collection methods. Because the main focus of this document is on focus groups, therefore only qualitative techniques will be mentioned which are in-depth interviews, projective techniques and focus groups.
Seymour (2004:04) defines focus groups (F.G) as “group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interactions as a way to gain information about a specific or focused issue”. This technique has been utilised in many fields to collect primary data as mentioned above and its characteristics are discussed in the following section.
2.1 CHARACTERISTICS OF FOCUS GROUPS
When F.G are considered to
Focus group is a qualitative technique used mostly in marketing research and also other areas of research. This technique is used to collect primary data. This document consists of information about focus group.
The main objective of this assignment was to investigate how focus groups techniques are used to collect primary data about the phenomenon at hand in the real world.
The research method used was Google scholar for academic journals. The campus library database was also used for more academic journals and textbooks from the Nelson Mandela Metropolitan University (NMMU) different libraries.
The main problem experienced in the completion of this document was that most textbooks about this studied topic were outdated in the author’s campus. Hence, different campuses of NMMU were visited and the right textbooks were found.
This document presents a review of the literature on focus groups. It continues with an empirical study on organisational corruption in secondary schools. Also included, is the reference list of all cited sources as well as an annexure.
2 FOCUS GROUPS
In the collection of primary data there are two research methods that can be of use, quantitative and qualitative methods, which can both be subdivided into idiosyncratic primary data collection methods. Because the main focus of this document is on focus groups, therefore only qualitative techniques will be mentioned which are in-depth interviews, projective techniques and focus groups.
Seymour (2004:04) defines focus groups (F.G) as “group of interacting individuals having some common interest or characteristics, brought together by a moderator, who uses the group and its interactions as a way to gain information about a specific or focused issue”. This technique has been utilised in many fields to collect primary data as mentioned above and its characteristics are discussed in the following section.
2.1 CHARACTERISTICS OF FOCUS GROUPS
When F.G are considered to