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Ford Case

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Ford Case
Principles of Management Henry Ford – A Great Innovator

Submitted by: Souvik Chowdhury(05) Sachin Hegde (18) Kaustubh Patankar (34) Shishir Sahu (42) Shailendra Rumade (43) Rachana Vichare (54)

Henry Ford In Early Days: Ford was born on July 30, 1863. He was the first child of the six children born to a farmer family in Dearborn, Michigan. A born tinkerer of mechanical equipments, Ford set off at the young age of sixteen to the nearby town of Detroit to work three years as a machinist’s apprentice. After his experience he went back to his home in Dearborn working only part time for Westinghouse Engine Company and spending his spare time working in a small machine shop that he put together on his family’s farm. Ford’s marriage to Clara Bryant in 1888 required him to get a better paying job. In 1891 he started as an engineer for Edison Illuminating Company and was promptly promoted to Chief Engineer. The job required Ford to be on call 24 hours a day. In his on-call time he began to experiment with internal combustion engines and created the “Quadricycle”, the first "horseless carriage", powered by a gasoline engine and riding on four bicycle wheels. This invention led to the founding of Ford Motor Company. Henry Ford was nearly 40 when he founded Ford Motor Co. in 1903. At the time, “horseless carriages” were expensive toys available only to a wealthy few. Yet in just four decades, Ford’s innovative vision of mass production would not only produce the first reliable, affordable “automobile for the masses,” but would also spark a modern industrial revolution. Founder of Ford Motor Company: Ford was always willing to roll the dice, taking calculated risks and dreaming of a better tomorrow. He always dreamed of producing “a car for the common man” and in turn transformed the car from luxury to necessity. In 1903 with $28,000, eleven men, and Ford as Vice President and Chief Engineer, Ford Motor Company was incorporated. They produced only three cars a day and

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