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Ford Motor

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Ford Motor
Ford Motor Company

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Morten Anders Rosenkrands
LUC
2004

Table of contents

1. Introduction 2
2. What is the history of the Ford Motor Company till today? 3
3. Why is the Ford losing market shares in Denmark? 4
4. What can ford do to counter act this? 5
5. What are the Ford Motor Companies plans for the future? 5
6. Conclusion 6
7. Literature list 7

1. Introduction

In the last 100 years The Ford Motor Company has been a leading contributor to the motor industry because of its dedication to create and design cars for the future. Today Ford is losing out on some of the markets in Europe and I would like to find out why?

In the following text I would like to analyze what is the history of the Ford motor Company today? Because I think it is important to look back in time to good understand how it all came to be. I would also like to analyze why is Ford losing market shares in Denmark? And further more what can Ford do to counteract this? To end it all of I am going to write about what are the Ford Motor Companies plans for the future? This should cover the question why the Ford motor Company is losing out on some of the Markets in Europe.

In the text in have limited down to why is Ford losing market shares in Denmark? Because if I had taken the Ford Motor Company it would have included other motor companies like Volvo, Mazda, Lincon, Mercury, Land Rover, Jaguar and Aston Martin, and that would have been to extensive.

2. What is the history of the Ford Motor Company till today?

It all started in a tiny wagon shop in Detroit staffed with about 10 people. This was the place where the second largest motor company in the world had it’s beginning. The first car the company ever made was sold to a Detroit physician. He purchased a model A Ford just one month after the company had begun.

But due to failure of the model A the company was in trouble and something had to be done so the company
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