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Ford Swot

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Ford Swot
Ford Motor Company
Gregory Hilgendorf
STRATEGIC MARKETING BUS-7450
Dr Meyer.

Abstract

This paper discusses the Ford Motor Company, the mission, and keys to their success. In addition, there will be discussions centered on the current company’s market summary. This paper will examine Ford Motor Company’s SWOT analysis, the company’s strengthens, weakness, opportunities, and threats. In addition, this would also look at the automotive driving forces, that make it alluring for firms to join the industry. Finally, this paper will discuss the competition and critical issues Ford Motor Company Faces.

Ford Motor Company is a traditional American company that has started a revolution that introduced the Model T motor car, which not only changed how people got around but also had an impact on production standards and procedures. Ford has been able to withstand economic turmoil that has occurred in recent years that had forced key competitors to fail or receive government assistance. The Ford Motor Company, a Fortune 500 company, has brands that have become household names. They have looked at cashing in on trends that other American automobile manufacturers have failed to catch on. Ford is a company that operates on a global scale with key operations in emerging economies.
Mission
Ford Motor Company’s mission is a global business that has an enriched and proud family heritage. Ford is committed to providing personal mobility for everyone around the world. They anticipate consumer needs and deliver outstanding products and services that improve people's lives.
Keys to Ford Success * Ford upper management decided to cut back production to match current market conditions by, dropping unprofitable and inefficient models, consolidating production lines, shutting down unprofitable factories, and streamlining their work force. * Introducing vehicles that have improved fuel-efficient in addition run on alternative fuels. * Revamping existing


References: Highfill, David; Baki, Matt; Copus, Sean; Green, Matt; Smith, Jennifer; and Whineland, Matt. (November, 2004) Montoya, Ronald. (February 8, 2011). Edmunds. In Trends From the 2011 Detroit Auto Show: Fun, Fresh and Fuel-Efficient None. (September 10, 2010). Datamonitor. In Ford Motor Company. Retrieved February from http://www.datamonitor.com/store/Product/ford_motor_company Torres, Heather. (May 18, 2009). Brand Dots. In Ford Focuses on Every Target Market. Retrieved from http://branddots.com/2009/05/18/ford-focuses-on-every-target-market/. World Street Fundamentals. (February 16, 2011). Cincinnati.com. In Comprehensive Research Featuring Ford Motor Co
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