Master of Business Administration
Fortnightly Status Report for IIP
Fortnightly Report No. : 1 Date : 12.05.2014
Reg. No : 13010221072 Name of the Student : K Sri Rekha
Submitted to : Prof. Jacob Alexander (Faculty Guide) Title of Internship Work: Market Research and Analysis of a new E-Commerce venture
Summary of Previous Fortnight(s) report - Work carried out during the fortnight under report : a. Visits to Departments in the organisation if any : No b. Training undergone in the organisation if any:
Training on building a questionnaire based on the objectives and the way to collect data based on geography, age, gender and the sampling technique used c. People with whom you have interacted in the organisation if any: Mr. Shyaam(Marketing), Mr. Santhosh(Finance) d. Visits to Institutions / Libraries / Companies, if any : None e. Designing of a questionnaire and administered, if any :
Questionnaire is already designed and we were given an opportunity to provide any questions that benefits the survey f. Research Papers / Articles read / Internet searching results, if any: Indian Succession Act, 1925 and Hindu Succession Act, 1956 inorder to get knowledge on the product
g. Analysis of Data collected :
Not yet done h. Draft write up prepared, if any : none i. Problems encountered, if any : Some respondents haven’t responded to all the questions in the questionnaire and some haven’t cooperated for the survey j. Proposed steps during the next fortnight:
To enter the data collected from the survey on excel sheet and to perform analysis to get information on the data collected k. Any other relevant information :
Some respondents have shown interest about the product and some of the customer’s perceptions were known