Formula 1 racing, frequently called Grand Prix, is the top class of single-seater car racing motor sports around the globe. It was sanctioned by the Fédération Internationale de l’Automobile (FIA) in 1950 and most often it 's shortened as F1 racing. The title Formula One lable indicates the rules, or "formula" that cars and participants in Formula 1 have to fulfil. These strict guidelines probably make the Formula 1 the most competitive and prestigious of all motorsports.
Formula 1 has become a very popular and a frequently seen TV event all over the world. There have been between 10 – 14 car manufacturer or constructors competing in F1 for annual championships. Besides huge financial rewards, F1 brings the chance to strengthen the reputation for all competing teams and sponsors.
As a result, the following assignment will first focus on how teams are able to succeed due to a competitive advantage. It will further analyse the success of McLaren in the late 1980s and show why the team was unable to sustain their success. Finally the assignment will show which team had the best source of competitive advantage.
2. Gaining competitive advantage in the Formula 1
At the moment, there are two highly distinguishing theories in the literature to explain why some firms perform in a superior manner and are associated with higher value. The first theory is based on industrial organizational economics, and takes an external market orientation to address this issue. This perspective is called the market-based view of the firm (MBV). The marked-based view typically stresses privileged end product market positions as a basis for above-normal future returns and thus higher current firm value (Porter, 1979). In this perspective, competitive advantage is due to barriers to competition arising from the structure of the market. In contrast is the resource based view of the firm (RBV), which focuses introvert on the firm’s resources and capabilities to explain a