Four Marketing P's for London Olimpics
Content
Executive summary 2
Importance of Product to the London Olympics 3
Importance of Price to the London Olympics 4
Importance of Promotion to the London Olympics 5
Importance of Place to the London Olympics 6
Recommendations 7
List of References 8
Appendices 9
Executive summary
This report research and analyse marketing environment for the London Olympic Games for 2012, using set of tools known as marketing mix. This paper is referred to 4P’s: product, price, promotion, place and their importance for the London Olympics.
Widely discuss 2012 Olympic Brand, its precious history, ambitious vision, development in past years. Explains how important Olympic Games are for people all over the world and shows how sports segment on different type of individuals.
One part of that this paper reveals the prised used for tickets and the strategy allocated for this year Olympics. The other part explains how LOCOG advertise Olympic Games and how they use their sponsors for it.
And for last this report shows how important place is to bring Olympic spirit to the heart of London. Justify some recommendations for LOCOG to succeed in the plans which they are already achieving for this year Olympic event.
Importance of Product
Traditionally it has always been said that the Olympic Games started at Olympia, in Greece, in 776 BC. But The Modern Olympic games revived by the French Baron Pierre de Coubertin started in the late 19th century, bringing the Olympic symbol we know and recognize today.
The logo was first found on a flag which first flown during the 1920 Olympic Games and it had five interlocking rings - black, yellow, blue, red, and green in the white background.
Olympic symbol colours were chosen because at least one of them appeared on the flag of every country in the world. That symbol is the most known logo in the world. Most of the countries and cities which held the Olympics in past hundred years used
Executive summary 2
Importance of Product to the London Olympics 3
Importance of Price to the London Olympics 4
Importance of Promotion to the London Olympics 5
Importance of Place to the London Olympics 6
Recommendations 7
List of References 8
Appendices 9
Executive summary
This report research and analyse marketing environment for the London Olympic Games for 2012, using set of tools known as marketing mix. This paper is referred to 4P’s: product, price, promotion, place and their importance for the London Olympics.
Widely discuss 2012 Olympic Brand, its precious history, ambitious vision, development in past years. Explains how important Olympic Games are for people all over the world and shows how sports segment on different type of individuals.
One part of that this paper reveals the prised used for tickets and the strategy allocated for this year Olympics. The other part explains how LOCOG advertise Olympic Games and how they use their sponsors for it.
And for last this report shows how important place is to bring Olympic spirit to the heart of London. Justify some recommendations for LOCOG to succeed in the plans which they are already achieving for this year Olympic event.
Importance of Product
Traditionally it has always been said that the Olympic Games started at Olympia, in Greece, in 776 BC. But The Modern Olympic games revived by the French Baron Pierre de Coubertin started in the late 19th century, bringing the Olympic symbol we know and recognize today.
The logo was first found on a flag which first flown during the 1920 Olympic Games and it had five interlocking rings - black, yellow, blue, red, and green in the white background.
Olympic symbol colours were chosen because at least one of them appeared on the flag of every country in the world. That symbol is the most known logo in the world. Most of the countries and cities which held the Olympics in past hundred years used