The pigs, throughout Animal Farm, would break farm rules to establish themselves in a place of superiority. Then, to keep the animals from questioning the pigs’ rise in power, the pigs would use propaganda to justify their unjust actions. For example, the pigs used faulty-cause-and-effect reasoning to justify receiving better food. Early in the novella, the animals discovered the pigs were the only ones to receive milk and apples. This discovery brought dismay to the other animals, until Squealer was quick to say, “milk and apples (…proved by Science…) contain substances… necessary to the well-being of a pig [and]… the whole management … of this farm depend on [the pigs, so]… we [the pigs] drink that milk and eat those apples” (36). By saying that milk and apples were essentially brain-food for the pigs, Squealer made it seem the pigs needed these foods. Yet, all he was doing was using faulty-cause-and-effect reasoning. Squealer had no actual proof the pigs needed milk and apples, however propaganda allowed Squealer to convince the other animals that superiority in the pigs’ diet over the other animals’ individual diets was necessary. The pigs also used propaganda to justify Napoleon, the leader of all the pigs, in becoming the commander of the farm. At the beginning of the novella, the pigs stated “all animals are equal” (25). However, Napoleon decided he wanted …show more content…
By utilizing the propaganda techniques of oversimplification, euphemism, faulty-cause-and-effect reasoning, and sheer basic manipulation of language, the pigs controlled the information presented to the animals and justified their own questionable actions. By controlling information and justifying actions, the pigs established agreement, trust, and false understandings that allowed the pigs to assume and maintain power on Animal