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| SUMMER INTERNSHIP PROJECT | DONE BY:S.Kenen Bhandhavi | | ROLL NO: A30601912034 | |
SYNOPSIS OF HYUNDAI MOTOR INDIA LIMITED 1. INTRODUCTION
Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India. It was formed in 6 May 1996 by the Hyundai Motor Company of South Korea. HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro , i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.
2. OBJECTIVES * To study the perception and buying behavior of people towards Hyundai Motor India Limited. * To analyze the satisfaction level of customers towards Hyundai motor India Limited.
3. SCOPE OF THE STUDY * This research is aimed at profiling the standard customer with an aim to increase the network and improve company-customer relations. * The information gathered through this research can be used by the company to improve its services and became more customers friendly.
DATA COLLECTION
Primary data: the primary data is collected for the first time for a specific purpose or for a specific Research project for the fulfillment of project objective. a questionnaire will be designed to collect primary data from various customers.
Secondary data: Secondary data are the data, which already exists somewhere i.e. those which have already been collected by someone
SYNOPSIS OF HYUNDAI MOTOR INDIA LIMITED 1. INTRODUCTION
Hyundai Motor India Limited is a wholly owned subsidiary of the Hyundai Motor Company in India. It is the 2nd largest automobile manufacturer in India. It was formed in 6 May 1996 by the Hyundai Motor Company of South Korea. HMIL's first car, the Hyundai Santro was launched in 23 September 1998 and was a runaway success. Within a few months of its inception HMIL became the second largest automobile manufacturer and the largest automobile exporter in India.
Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro , i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.
2. OBJECTIVES * To study the perception and buying behavior of people towards Hyundai Motor India Limited. * To analyze the satisfaction level of customers towards Hyundai motor India Limited.
3. SCOPE OF THE STUDY * This research is aimed at profiling the standard customer with an aim to increase the network and improve company-customer relations. * The information gathered through this research can be used by the company to improve its services and became more customers friendly.
DATA COLLECTION
Primary data: the primary data is collected for the first time for a specific purpose or for a specific Research project for the fulfillment of project objective. a questionnaire will be designed to collect primary data from various customers.
Secondary data: Secondary data are the data, which already exists somewhere i.e. those which have already been collected by someone