Fulfil Nutrition Bar Market Analysis
Market analysis of Fulfil nutrition bars
According to the fulfil Nutrition website co-founders Niall McGrath and Tom Gannon wanted to create a snack that was full of healthy ingredients which are good for you while still tasting delicious. So with help of David Gillick, Ex- Olympian/ healthy eating advocate and winner of celebrity MasterChef they created an array of Fulfil bars. “We brought in David Gillick, ex-Olympian/Healthy Eating Advocate and winner of Celebrity MasterChef as our ‘Chef in Chief’.” Niall McGrath poured an idea for a nutrition snack into a children’s chocolate bar maker one evening and, two years later, 15 million Fulfil bars came out the other side. McGrath is co-founder of the start up behind the Fulfil protein bar brand, …show more content…
• Product-T he fulfil nutrition brand currently have 8 different flavoured Bars in their product line. With the ability to expand their range of products i.e. introducing more flavours or creating other health beneficial snacks for example protein and vitamin cookies. The packaging for the bars themselves are quite eye-catching, the colour palette is accessible, they don’t overload the front of the bar with nutritional information, with a few key messages on the front of the packaging and the rest of the details are on the back.
• Price- fulfil bars are priced at 2.50 for 55g. While this may seem expensive for a snack, it is in the same price point as most other protein and health bars on the market at this time. For example Quest protein bars retail for 2.99 for 60g. While many might view the price as a deterrent, it is clear from the success of the bars that people are willing to pay more money for a product which benefits your …show more content…
The sponsorship caps off an incredible year for Fulfil which, in 12 months, has grown from an idea to being one of the key players in the Irish snacking category, selling over 15 million bars in 2016. Through the partnership with the FAI, Fulfil will give back to the football community in Ireland by investing in a passing skills machine used by teams including Barcelona, Liverpool and Manchester United. Ireland players will use the machine for commercial activities, while the FAI will loan it out to clubs nationwide. It will also be used on match days in the Aviva to highlight the exciting sponsorship and will feature on
According to the fulfil Nutrition website co-founders Niall McGrath and Tom Gannon wanted to create a snack that was full of healthy ingredients which are good for you while still tasting delicious. So with help of David Gillick, Ex- Olympian/ healthy eating advocate and winner of celebrity MasterChef they created an array of Fulfil bars. “We brought in David Gillick, ex-Olympian/Healthy Eating Advocate and winner of Celebrity MasterChef as our ‘Chef in Chief’.” Niall McGrath poured an idea for a nutrition snack into a children’s chocolate bar maker one evening and, two years later, 15 million Fulfil bars came out the other side. McGrath is co-founder of the start up behind the Fulfil protein bar brand, …show more content…
• Product-T he fulfil nutrition brand currently have 8 different flavoured Bars in their product line. With the ability to expand their range of products i.e. introducing more flavours or creating other health beneficial snacks for example protein and vitamin cookies. The packaging for the bars themselves are quite eye-catching, the colour palette is accessible, they don’t overload the front of the bar with nutritional information, with a few key messages on the front of the packaging and the rest of the details are on the back.
• Price- fulfil bars are priced at 2.50 for 55g. While this may seem expensive for a snack, it is in the same price point as most other protein and health bars on the market at this time. For example Quest protein bars retail for 2.99 for 60g. While many might view the price as a deterrent, it is clear from the success of the bars that people are willing to pay more money for a product which benefits your …show more content…
The sponsorship caps off an incredible year for Fulfil which, in 12 months, has grown from an idea to being one of the key players in the Irish snacking category, selling over 15 million bars in 2016. Through the partnership with the FAI, Fulfil will give back to the football community in Ireland by investing in a passing skills machine used by teams including Barcelona, Liverpool and Manchester United. Ireland players will use the machine for commercial activities, while the FAI will loan it out to clubs nationwide. It will also be used on match days in the Aviva to highlight the exciting sponsorship and will feature on