This Statement belongs to one of the famous company and the website of the company is http://www.chunmun.in/. I have to analyze this report with the help of strategic details which has been providing on the website due to the help of branding, mass customization and social networking. This website belongs to the major clothing brands who sell in a single roof. Chunmun store has got more than 100 popular brands. The company has done a reliable branding and the website stimulates the impression on the potential customers. Chunmun store is a good market leader in this segment but if we are talking about their website it’s not very effective. Chunmun store has been paid much more attention on Mass customization and social networking. I have not seen mass customization on the company’s website because customers are not able to buy their product on online. Company sells their product on their retail outlets and its directly comparison to the other store Mark and Spencer. This company has been done mass customization in a healthy manner to fulfill the needs of the customer and this thing have requirement of the globalized market and we are talking about social networking company website are also weak in this segment. This research has been pursued by the suggestion to the company implementation and the conclusion has been made with the help of depth analysis. If the company will implement these strategies to their business then it will also help to reach their goals. This report has been veneered by the academically conception for valuation and be aware of that purpose that help to prepare the website and for the prospect of development in future.
1. INTRODUCTION
Electronic business generally used for those applications and information system which make sure that the organizations have run with soft and stable manner. In the globalized market numerous numbers of multinational companies should utilize electronic business to sustaining their
References: XIII. Cameron, A. Colin and Pravin K. Trivedi (1998), Regression Analysis of Count Data. Cambridge, UK: Cambridge University XIV