Future of Marketing: Recent Trends, Emerging Issues & Future Outlook
Future of Marketing: Recent Trends, Emerging Issues & Future Outlook | XXXXX | St. Petersburg College |
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Marketing is all about the promotion of goods and services and as the options and outlets for doing so evolve so too does the way the marketer must look at their methods. This paper will discuss the impact of technology, content, the internet, co-marketing, product value, discounts and networking.
The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A printed article, on the other hand, has a definitive end. It can’t be modified later without starting all over with a new article.
Social media is a huge piece of digital marketing. Websites like Facebook, Twitter and LinkedIn connect not only individuals but businesses as well (Gunelius, 2010). Its pages are a great way for business to communicate with their customers, get feedback and offer discounts or coupons. Social media gives the company an avenue to advertise and it doesn’t cost anything. Some say that this need to have thousands of followers to build your business is not necessary (Gunelius, 2010) but it can’t hurt either. Quality connections with those that are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who will disappear after the first interaction. As a side benefit, increasing the number of visitors to their site gets the company listed higher in Google search results. If the website can’t be found, it can’t be utilized. Social media sites can also generate information about their customers and website visitors. This data could help the marketer determine how, when and where to market a product.
Companies must create quality content as
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Marketing is all about the promotion of goods and services and as the options and outlets for doing so evolve so too does the way the marketer must look at their methods. This paper will discuss the impact of technology, content, the internet, co-marketing, product value, discounts and networking.
The most recent trend in marketing is digital marketing. While companies continue to print advertising digital media can easily be updated with changing developments. If a company wants to communicate with their customers about a new product, new features or new ways to use the product, digital marketing is the way to do it. A printed article, on the other hand, has a definitive end. It can’t be modified later without starting all over with a new article.
Social media is a huge piece of digital marketing. Websites like Facebook, Twitter and LinkedIn connect not only individuals but businesses as well (Gunelius, 2010). Its pages are a great way for business to communicate with their customers, get feedback and offer discounts or coupons. Social media gives the company an avenue to advertise and it doesn’t cost anything. Some say that this need to have thousands of followers to build your business is not necessary (Gunelius, 2010) but it can’t hurt either. Quality connections with those that are loyal to the business and the brand are far more helpful to spread your message than large groups of connections who will disappear after the first interaction. As a side benefit, increasing the number of visitors to their site gets the company listed higher in Google search results. If the website can’t be found, it can’t be utilized. Social media sites can also generate information about their customers and website visitors. This data could help the marketer determine how, when and where to market a product.
Companies must create quality content as
References: Boone, L. E., & Kurtz, D. L. (2001). Contemporary marketing. (10 ed.). Thomson South-Western. Daye, D. & VanAuken, B.(2010). 11 Branding and Marketing Trends for 2011. Retrieved January 27, 2012 from http://www.brandingstrategyinsider.com/2010/11/11-branding-and-marketing-trends-for-2011.html Mynewsdesk (2011). PR, Communication, and Marketing Trends 2012. Retrieved January 27, 2012 from http://blog.mynewsdesk.com/2011/11/29/pr-communication-and-marketing-trends-2012-part-1/ Rice, Brian (2011). The Future of Marketing: 46 Experts Share Their Predictions for 2012. Retrieved January 29, 2012 from http://www.business2community.com/marketing/the-future-of-marketing-46-experts-share-their-predictions-for-2012-088529